000			03794cam a2200457 i 4500
001			40410
003			AE-DuAU
005			20241127174753.0
008			121207s2013 nyua b 001 0 eng
010			_a 2012042923
020			_a9780415640664 : _c125.00
020			_a0415640660 : _c125.00
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHE8697.4 _b.G46 2013
069			_a09951464
090			_aHE 8697.4 .G46 2013
090			_aHE 8697.4 .G46 2013
100	1		_aGeniets, Anne, _d1977- _9159768
245	1	4	_aThe global news challenge : _bmarket strategies of international broadcasting organizations in developing countries / _cAnne Geniets.
260		1	_aNew York ; _aLondon [England] : _bRoutledge, _c2013.
300			_axv, 188 pages : _billustrations ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
490	0		_aRoutledge advances in internationalizing media studies ; _v10
504			_aIncludes bibliographical references and index.
505			_a1. International broadcasting: A strategic challenge -- 2. Unlocking developing markets: Global information amd communication infrastructures as gateways to change -- 3. Strategic environments and media audiences in developing countries: The changing face of consumption of information in restricted media ecologies -- 4. Funding streams and missions of international broadcasters operating in developing markets -- 5. Audience trust and loyalties in developing markets: Transformations and adaptations for international broadcasting organizaitons -- 6. International broadcasters and national crises- Lessons from the Arab spring illustrated through the example of Egypt -- 7. Strategic options for international broadcasters in developing markets -- 8. The global news challenge and international broadcasters in developing countries: From surrogate broadcasters to global platforms for local conversations
520			_a"The Global News Challenge tackles one of the timeliest topics in mass communication today--the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an influential position. With the ongoing media liberalization, however, commercial domestic providers have gained in strength to become strong competitors. Additionally, in a number of countries, pan-Arab broadcasting enterprises have widened their reach, contributing to the growing competition for traditional international providers such as the BBC or France 24. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia. It is unique in providing a theoretical framework by which to analyze demand and usage of and trust in news from international broadcasters across the whole population, not just opinion leaders. It outlines the strategic options for international broadcasters in these evolving market contexts. "-- _cProvided by publisher.
650		0	_aInternational broadcasting. _9159769
650		0	_aMass media _zDeveloping countries. _9159770
650		7	_aSOCIAL SCIENCE / Media Studies. _2bisacsh _9159771
650		7	_aSOCIAL SCIENCE / Developing Countries. _2bisacsh _9159772
650		7	_aSOCIAL SCIENCE / General. _2bisacsh _9159773
852	1		_9P125.00usd
907			_a40410 _b06-04-14 _c05-28-14
942			_cBOOK _01
998			_aaudmc _b05-28-14 _cm _da _en _feng _gnyu _h4
945			_g0 _i5112424 _j0 _laudmc _o- _p460.00 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi15680125 _z05-28-14
999			_c40410 _d40410