000 02737cam a2200421 a 4500
001 ocm81150506
003 OCoLC
005 20240430145446.0
008 070129s2008 maua b 001 0 eng
010 _a 2007003858
019 _a779893011
020 _a9781405163095 (pbk. : alk. paper)
020 _a1405163097 (pbk. : alk. paper)
020 _a9781405163088 (hardcover : alk. paper)
020 _a1405163089 (hardcover : alk. paper)
035 _a(OCoLC)81150506
_z(OCoLC)779893011
040 _aDLC
_beng
_cDLC
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049 _aTSAA
050 0 0 _aHD30.28
_b.G72 2008
090 _aHD 30.28 .G72 2008
090 _aHD 30.28 .G72 2008
100 1 _aGrant, Robert M.,
_d1948-
_9157595
245 1 0 _aContemporary strategy analysis /
_cRobert M. Grant.
250 _a6th ed.
260 _aMalden, MA :
_bBlackwell Pub.,
_c2008.
300 _axiii, 482 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 0 _a1. The concept of strategy -- 2. Goals, values, and performance -- 3. Industry analysis : the fundamentals -- 4. Further topics in industry and competitive analysis -- 5. Analyzing resources and capabilities -- 6. Organization structure and management systems -- 7. The nature and sources of competitive advantage -- 8. Cost advantage -- 9. Differentiation advantage -- 10. Industry evolution and strategic change -- 11. Technology-based industries and the management of innovation -- 12. Competitive advantage in mature industries -- 13. Vertical integration and the scope of the firm -- 14. Global strategies and the multinational corporation -- 15. Diversification strategy -- 16. Managing the multibusiness corporation -- 17. Current trends in strategic management.
520 1 _a"The preeminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level."--Jacket.
650 0 _aStrategic planning.
_9157596
650 0 7 _aStrategische Planung.
_2swd
_992866
650 0 7 _aUnternehmensplanung.
_2swd
_9157597
650 7 _aStrategic planning.
_2fast
_0(OCoLC)fst01134371
_9157596
907 _a40141
_b04-15-14
_c04-15-14
942 _cBOOK
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