000			18517cam a2200649 a 4500
001			ocn641528345
003			OCoLC
005			20240430145433.0
008			100624s2011 cau b 001 0 eng
010			_a 2010026666
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020			_a9781412980180 (cloth)
020			_a1412980186 (cloth)
035			_a(OCoLC)641528345
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049			_aTSAA
050	0	0	_aHF5415.3 _b.B323 2011
090			_aREF HF 5415.3 .B323 2011
090			_aREF HF 5415.3 .B323 2011
245	0	0	_aHandbook of marketing scales : _bmulti-item measures for marketing and consumer behavior research / _c[edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
250			_a3rd ed.
260			_aThousand Oaks, Calif. : _bSAGE, _cc2011.
300			_axiv, 603 p. ; _c29 cm.
500			_aRev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
500			_aPublished in cooperation with the Association for Consumer Research.
520			_a"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs"--Book Jacket.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction. Criteria for scale deletions/additions. Criteria for deleting scales -- Criteria for adding new scales -- Search procedures. Marketing -- Social psychology, applied psychology, management, and organizational behavior -- Format of the book and presentation of measures -- Caveats and cautions -- Evaluation of measures. Construct definition and domain -- Content validity -- Scale dimensionality --Reliability. Test-retest -- Internal consistency -- Construct validity. Convergent, discriminant, and nomological validity -- Known group validity -- Other issues to consider. Representative sampling -- Psychometric properties cross-nationally -- Normative Information -- Response set bias -- Traits and individual difference variables. Scales related to interpersonal orientation, needs/preferences, and self-concept. Ten-item and five-item personality inventories (Gosling, Rentfrow, and Swann 2003) -- Consumer self-confidence : CSC (Bearden, Hardesty, and Rose 2001).
505	0		_aInterpersonal orientation : CAD scale (Cohen 1967) -- Long-term orientation : LTO (Bearden, Money, and Nevins 2006) -- Maximization (Schwartz et al. 2002 ; Nenkov et al. 2008) -- Need for cognition : NFC (Cacioppo and Petty 1982) -- Need to evaluate : NES (Jarvis and Petty 1996) -- Need for touch : NFT (Peck and Childers 2003) -- Consumer's need for uniqueness : CNFU (Tian, Bearden, and Hunter 2001) -- Preference for consistency : PFC (Cialdini, Trost, and Newsom 1995) -- Independent and interdependent self-construals (Singelis 1994) -- Horizontal and vertical individualism and collectivism (Singelis et al. 1995; Triandis and Gelfand 1998) -- Self-concept clarity : SCC (Campbell et al. 1996) -- Self-concepts, person concepts, and product concepts (Malhotra 1981) -- Vanity : trait aspects of vanity (Netemeyer, Burton, and Lichtenstein 1995) -- Scales related to consumer compulsiveness and impulsiveness. Compulsive Buying Index (CBI) : an expanded measure (Ridgway, Kukar-Kinney, and Monroe 2008) --Compulsive consumption : a diagnostic tool/clinical screener for classifying compulsive consumers (Faber and O'Guinn 1989, 1992).
505	0		_aHyperopia (Haws and Poynor 2008) -- Impulsiveness : buying impulsiveness scale (Rook and Fisher 1995) -- Impulsiveness : Consumer Impulsiveness Scale : CIS (Puri 1996) -- General self-control (Tangney, Baumeister, and Boone 2004) -- Consumer Spending Self-Control : CSSC (Haws and Bearden 2010) -- Scales related to country image and affiliation. Country image scale (Martin and Eroglu 1993) -- Country-of-origin scale (Parameswaran and Pisharodi 1994 ; Pisharodi and Parameswaran 1992) -- Ethnocentrism : Consumer Ethnocentrism : CETSCALE (Shimp and Sharma 1987) -- Scales related to consumer opinion leadership and opinion seeking. Market Maven : propensity to provide marketplace and shopping information (Feick and Price 1987) -- Opinion leadership (Childers 1986; King and Summers 1970) -- Opinion leadership and information seeking (Reynolds and Darden 1971) -- Opinion Leaders and Opinion Seekers : OL and OS (Flynn, Goldsmith, and Eastman 1996) -- Scales related to innovativeness. Cognitive and sensory innovativeness (Venkatraman and Price 1990) -- Domain specific innovativeness : DSI (Goldsmith and Hofacker 1991).
505	0		_aHigh in emergent nature consumers (Hoffman, Kopalle, and Novak 2010) -- Innovativeness : consumer innovativeness (Manning, Bearden, and Madden 1995) -- Innovativeness : use innovativeness (Price and Ridgway 1983) -- The technology readiness index (or Techqual) (Parasuraman 2000) -- Uniqueness : Desire for Unique Consumer Products : DUCP (Lynn and Harris 1997) -- Scales related to consumer social influence. Attention to Social Comparison Information: ATSCI (Lennox and Wolfe 1984) -- Balanced Inventory of Desirable Responding : BIDR (Paulhus 1993) -- Intergenerational communication and influence on consumption : IGEN scales (Viswanathan, Childers, and Moore 2000) -- Interpersonal influence : consumer susceptibility to interpersonal influence (Bearden, Netemeyer, and Teel 1989) --Reference group influence : consumer susceptibility to reference group influence (Park and Lessig 1977) -- Self-monitoring scale (Snyder 1974) -- Self-monitoring scale : revised form (Lennox and Wolfe 1984) -- TV program connectedness scale (Russell, Norman, and Heckler 2004) -- Values and goals. General values. List of values : LOV (Kahle 1983).
505	0		_aThe Rokeach Value Survey : RVS (Rokeach 1968, 1973) -- Appendix to general values. Moral identity (Aquino and Reed 2002) -- Values related to environmentalism and socially responsible consumption. Attitudes influencing monetary donations to charitable organizations (Webb, Green, and Brashear 2000) -- Environmentally responsible consumers : ECOSCALE (Stone, Barnes, and Montgomery 1995) --GREEN consumer values (Haws, Winterich, and Naylor 2010) -- Health consciousness scale : HCS (Gould 1988) -- Leisure : Subjective Leisure Scales : SLS (Unger and Kernan 1983) -- Socially Responsible Consumption Behavior : SRCB (Antil 1984 ; Antil and Bennett 1979) -- Voluntary simplicity scale : VSS (Cowles and Crosby 1986 ; Leonard-Barton 1981) -- Values related to materialism and possessions/objects. Consumer attitudes to debt (Lea, Webley, and Walker 1995) -- Frugality scale (Lastovicka et al. 1999) -- Materialism measure (Richins 1987) -- Material values (MVS) : short forms (Richins 2004) -- Materialism scales (Belk 1984, 1985) -- Materialistic attitudes : MMA (Moschis and Churchill 1978) -- Material values (Richins and Dawson 1992).
505	0		_aNostalgia scale (Holbrook 1993) -- Possessions : Attachment to possessions (Ball and Tasaki 1992) -- Appendix to materialism and possessions/objects. Product Retention Tendency : PRT (Haws et al. 2010) -- Money Attitude Scale : MAS (Yamauchi and Templer 1982) -- The Spendthrift-Tightwad Scale : ST-TW (Rick, Cryder, and Loewenstein 2008) -- Values related to goal orientations and planning. Behavioral Inhibition and Behavioral Activation Systems : BIS/BAS scales (Carver and White 1994) -- Elaboration on Potential Outcomes : EPO scale (Nenkov, Inman, and Hulland 2008) -- A generalizable scale of propensity to plan (Lynch et al. 2010) -- Polychronic Attitude Index : PAI (Kaufman, Lane, and Lindquist 1991) -- Regulatory Focus Composite Scale : RF-COMP (Haws, Dholakia, and Bearden 2010) --Regulatory Focus Questionnaire : RFQ (Higgins et al. 2001) -- Temporal Focus Scale : TFS (Shipp, Edwards, and Lambert 2009) -- Involvement, information processing, and affect. Involvement general to several product classes. Components of involvement : CP (Lastovicka and Gardner 1979) -- Consumer Involvement Profiles : CIP (Laurent and Kapferer 1985).
505	0		_aEnduring Involvement Index (Bloch, Sherrell, and Ridgway 1986) -- New Involvement Profile : NIP (Jain and Srinivasan 1990) -- Personal Involvement Inventory : PII (Zaichkowsky 1985) -- PII for Advertising : PIIA (Zaichkowsky 1994) -- Product intelligence (Rijsdijk, Hultink, and Diamantopoulos 2007) -- RPII and OPII (McQuarrie and Munson 1986) -- Purchasing involvement. Purchase Decision Involvement : PDI (Mittal 1989) -- Purchasing Involvement : PI (Slama and Tashchian 1985) -- Appendix to involvement : comparing four modified involvement scales (Mittal 1995) -- Scales related to information processing : optimal stimulation measures. Arousal Seeking Tendency : AST (Mehrabian and Russell 1974) -- Change Seeking Index : CSI Short Form (Steenkamp and Baumgartner 1994) -- Exploratory Buying Behavior Tendencies : EBBT (Baumgartner and Steenkamp 1996) -- Exploratory Tendencies in Consumer Behavior Scales : ETCBS (Raju 1980) -- Appendix to optimum stimulation levels : reviewing/integrating four OSL measures (Steenkamp and Baumgartner 1992) -- Scales related to processing style. Analytic/Holistic thinking scale : AHS (Choi, Koo, and Choi 2007).
505	0		_aBehavioral identification form : BIF (Vallacher and Wegner 1989) -- Situation-Specific Thinking Styles : STSS (Novak and Hoffman 2009) -- Style of Processing Scale : SOP (Childers, Houston, and Heckler 1985) -- Role overload of the wife (Reilly 1982) -- Appendix: Derivation of conflict arousal score. Scales related to affect. Brief Mood Introspection Scale : BMIS (Mayer and Gaschke 1988) -- Consumer Emotional Intelligence Scale : CEIS (Kidwell, Hardesty, and Childers 2007) -- Emotions : Consumption Emotions Set : CES (Richins 1997) -- Emotions : dimensions of emotions : PAD (Mehrabian and Russell 1974) -- Mood Short Form : MSF (Peterson and Sauber 1983) -- Positive and Negative Affect Scales : PANAS (Watson, Clark, and Tellegen 1988) -- Reactions to marketing stimuli. Measures related to ad emotions and ad content. Feelings Toward Ads (Edell and Burke 1987) -- Informational and transformational ad content (Puto and Wells 1984) -- Response profile : Viewer Response Profile : VRP (Schlinger 1979) -- Expertise, trustworthiness, and attractiveness of celebrity endorsers (Ohanian 1990) -- Public opinion toward advertising (Pollay and Mittal 1993).
505	0		_aSkepticism toward advertising (Obermiller and Spangenberg 1998) -- Measures related to brand/product responses and shopping styles. Brand experience scale (Brakus, Schmitt, and Zarantello 2009) --Consumer evaluations of brand extensions (Aaker and Keller 1990) -- Brand personality (Aaker 1997) -- Gender dimensions of brand personality (Grohmann 2009) -- New measure of brand personality : NMBP (Gruens, Weijters, and De Wulf 2009) -- Meaning of branded products scale (Strizhakova, Coulter, and Price 2008) -- Centrality of visual product aesthetics (Bloch, Brunel, and Arnold 2003).
505	0		_aConsumers' emotional attachments to brands (Thomson, Maclnnis, and Park 2005) -- Hedonic shopping motivations (Arnold and Reynolds 2003) -- Hedonic and utilitarian consumer attitudes (Batra and Ahtola 1991) -- Hedonic/utilitarian attitudes : HED/UT (Voss, Spangenberg, and Grohmann 2003) -- Hedonic and utilitarian shopping values (Babin, Darden, and Griffin 1994) -- Attitude toward private label products scale (Burton et al. 1998) -- Self-brand connection (Escalas and Bettman 2003) -- Shopping styles : consumer styles Inventory : CSI (Sproles and Kendall 1986, Sproles and Sproles 1990) -- Measures related to pricing responses. Price perception scales (Lichtenstein, Ridgway, Netemeyer 1993) -- Pricing Tactic Persuasion Knowledge : PTPK (Hardesty, Bearden, and Carlson 2007) -- Value consciousness and coupon proneness : VC and CP (Lichtenstein, Netemeyer, and Burton 1990) -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace.
505	0		_aConsumer attitudes toward business practices and marketing. Consumer attitudes toward marketing and consumerism (Barksdale and Darden 1972) -- Consumer attitudes toward marketplace globalization (Alden, Steenkamp, and Batra 2006) -- Customer-based reputation of a service firm : CBR scale (Walsh and Beatty 2007) -- Experiential Value Scale : EVS (Mathwick, Malhotra, and Rigdon 2001) -- Sentiment : the index of consumer sentiment toward marketing (Gaski and Etzel 1986) -- Service quality : SERVQUAL (Parasuraman, Zeithaml, and Berry 1986, 1988) -- Service quality of retail stores (Dabholkar, Thorpe, and Rentz 1996) -- Electronic service quality : E-S-QUAL (Parasuraman, Zeithaml, and Malhotra 2005) -- The eTail Quality Scale : eTailQ (Wolfinbarger and Gilly 2003) -- Service Convenience : SERVCON (Seiders et al. 2007) -- Organizational Service Orientation : SERV OR (Lytle, Hom, and Mokwa 1998) -- Service quality : physical distribution service quality (Bienstock, Mentzer, and Bird 1997) -- Appendix to SERVQUAL : review and sources of SERVQUAL use -- Scales related to post-purchase behavior : consumer discontent.
505	0		_aAlienation : consumer alienation from the marketplace (Allison 1978) -- Assertiveness and aggressiveness (Richins 1983) -- Coping (Duhachek 2005) -- Discontent : consumer discontent scale (Lundstrom and Lamont 1976) -- Regret Experience Measure : REM (Creyer and Ross 1999) -- Business ethics : ethical behavior in research organizations (Ferrell and Skinner 1988) -- Ethics : improving evaluations of business ethics (Reidenbach and Robin 1990) -- Ethics : Corporate Ethics Scale : CEP (Hunt, Wood, and Chonko 1989) -- Ethics : marketing norms ethics scale (Vitell, Rallapalli, and Singhapakdi 1993) -- Business attitudes toward the marketplace. Measure of CRM process and its impact on performance (Reinartz, Krafft, and Hoyer 2004) -- Culture : organizational culture (Deshpande, Farley, and Webster 1993) -- Customer orientation (Deshpande, Farley, and Webster 1993) -- Interaction orientation (Ramani and Kumar 2008) -- Market orientation (Narver and Slater 1990) -- Market orientation : MARKOR (Kohli, Jaworski, and Kumar 1993) -- Marketing research : trust and use of market research (Moorman, Zaltman, and Deshpande 1992).
505	0		_aSales, sales management, organizational behavior, and interfirm-intrafirm Issues. Job satisfaction measures -- Agents' Socially Desirable Responding : ASDR Scale (Manning, Bearden, and Tian 2009) -- Job Characteristic Inventory : JCI (Sims, Szilagyi, and Keller 1979) -- Job satisfaction of Industrial Salesperson : INDSALES (Churchill, Ford, and Walker 1974) -- Appendix to job satisfaction -- Job Description Index : JDI (Smith, Kendall, and Hulin 1969) -- Job Diagnostic Survey : JDS (Hackman and Oldham 1975, 1980) -- Role perceptions/conflict. Role ambiguity : multifaceted, multidimensional role ambiguity : MULTIRAM (Singh and Rhoads 1991a, 1991b) -- Role conflict and role ambiguity (Rizzo, House, and Lirtzman 1970) -- Work-family conflict and family-work conflict scales (Netemeyer, Boles, and McMurrian 1996) -- Job burnout/tension. Burnout in customer service representatives (Singh, Goolsby, and Rhoads 1994) -- Tension : job-induced tension (House and Rizzo 1972) -- Performance measures. Organizational citizenship behaviors : OCBs (MacKenzie, Podsakoff, and Fetter 1993) -- Sales force theory-of-mind scale : SToM (Dietvorst et al. 2009).
505	0		_aSales performance scale (Behrman and Perreault 1982) -- Salesperson performance (Sujan, Weitz, and Kumar 1994) -- Control and leadership. Control : supervisory control (Challagalla and Shervani 1996) -- Leadership : transactional and transformational leadership (Bycio, Hackett, and Allen 1995) -- Perceived leader behavior scales (House and Dessler 1974) -- Organizational commitment. Occupational and organizational commitment (Meyer, Allen, and Smith 1993) -- Organizational commitment : OCQ (Mowday, Steers, and Porter 1979) -- Organizational commitment (Hunt, Chonko, and Wood 1985) --Organizational justice (Colquitt 2001) -- Sales/selling approaches. Adaptive selling : ADAPTS (Spiro and Weitz 1990) -- Customer Orientation of Salespeople : SOCO (Saxe and Weitz 1982) -- Inter-/intrafirm issues of influence and power. Alliance competence and alliance resources (Lambe, Spekman, and Hunt 2002) -- Alliance orientation (Kandemir, Yaprak, and Cavusgil 2006) -- Influence strategies in marketing channels (Boyle et al. 1992) -- Power : dependence-based measure of interfirm power in channels (Frazier 1983).
505	0		_aPower : distributor, manufacturer, and customer market power (Butaney and Wortzel 1988) -- Power and influence in group settings (Kohli 1989) -- Power sources in a marketing channel (Gaski and Nevin 1985) -- Other measures related to interfirm issues. Economic and social satisfaction (Geyskens and Steenkamp 2000) -- Managers' perceptions of relationship marketing in inter-organizational exchanges (McNally and Griffin 2007) -- Norms : relational norms (Heide and John 1992) -- Performance : supplier perceptions of reseller performance (Kumar, Stern, and Achrol 1992) -- Satisfaction-channel satisfaction : SATIND and SATDIR (Ruekert and Churchill 1984) -- Appendix to inter-/intrafirm issues (articles containing inter-/intrafirm-related measures).
650		0	_aMarketing research. _9174193
650		0	_aConsumer behavior _xResearch. _9174194
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650		7	_aConsumer behavior _xResearch. _2fast _0(OCoLC)fst00876249 _9174194
650		7	_aMarketing research. _2fast _0(OCoLC)fst01010284 _9174193
700	1		_aBearden, William O., _d1945- _eeditor. _969064
700	1		_aNetemeyer, Richard G., _d1956-, _eeditor. _969067
700	1		_aHaws, Kelly L., _eeditor. _9153688
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