000 01954cam a2200385 a 4500
001 39858
003 DLC
005 20240430145430.0
008 120924s2013 cau b 001 0 eng
010 _a 2012037235
020 _a9781440803017 :
_c37.00
020 _a1440803013 :
_c37.00
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF1359
_b.K417 2013
069 _a09854476
090 _aHF 1359 .K417 2013
090 _aHF 1359 .K417 2013
100 1 _aKeillor, Bruce David.
_992608
245 1 0 _aUnderstanding the global market :
_bnavigating the international business environment /
_cBruce D. Keillor.
260 _aSanta Barbara, Calif. :
_bPraeger,
_cc2013.
300 _ax, 180 p. ;
_c25 cm
520 8 _a"This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market." -- Provided by publisher.
505 0 _aThe international business environment : an overview and newer perspectives (complexities and choices) -- Dealing with the social and cultural aspects of a new market -- Managing the physical environment : market selection and market entry -- The economic environment: a business perspective -- The political and legal environment : dealing with new markets and new rules -- The global competitive environment : playing to win.
504 _aIncludes bibliographical references (pages 173-174) and index.
650 0 _aInternational economic relations.
_9155644
650 0 _aInternational trade.
_9155645
650 0 _aInternational business enterprises.
_9155646
852 1 _9P37.00usd
907 _a39858
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