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| 003 | AE-DuAU | ||
| 005 | 20241127174603.0 | ||
| 008 | 101105s2012 njua b 001 0 eng | ||
| 010 | _a 2010046571 | ||
| 020 |
_a9780135152089 (pbk.) : _c88.60 |
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| 020 |
_a0135152089 (pbk.) : _c88.60 |
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_aDLC _cDLC _dYDX _dYDXCP _dBWX _dCDX _dDLC |
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_aHF5429 _b.F65 2012 |
| 069 | _a09854476 | ||
| 090 | _aHF 5429 .F65 2012 | ||
| 090 | _aHF 5429 .F65 2012 | ||
| 100 | 1 |
_aFowler, Deborah C. _94895 |
|
| 245 | 1 | 0 |
_aRetail category management / _cDeborah C. Fowler, Ben K. Goh. |
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2012. |
||
| 300 |
_aviii, 120 p. : _bill. ; _c28 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aCategory management -- Retail evolution and strategies -- Measurements and productivity -- Retail value chain management -- Category management cycles -- Category role -- Category management strategies -- Category tactics -- Shopper insights -- Careers in category management. | |
| 650 | 0 |
_aRetail trade _xManagement. _9155574 |
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| 650 | 0 |
_aMarketing. _9155575 |
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| 650 | 0 |
_aConsumers. _9155576 |
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| 700 | 1 |
_aGoh, Ben K. _96172 |
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