000			03645cam a2200517 a 4500
001			ocn850311009
003			OCoLC
005			20240430145429.0
008			131025t20132013enka b 001 0 eng d
010			_a 2013362082
015			_aGBB244656 _2bnb
015			_aGBB2B6661 _2bnb
016	7		_a016081682 _2Uk
019			_a854824055 _a856955879 _a864835183
020			_a9780230000063 (hardback)
020			_a0230000061 (hardback)
020			_a023000007X (paperback)
020			_a9780230000070 (paperback)
024	8		_a(YBP)7621354
035			_a(OCoLC)850311009 _z(OCoLC)854824055 _z(OCoLC)856955879 _z(OCoLC)864835183
040			_aUKMGB _beng _cUKMGB _dDLC _dYUS _dNLGGC _dOCLCO _dMUU _dAU@ _dCHVBK _dCUS _dXII _dOCLCF
042			_alccopycat
049			_aTSAA
050	0	0	_aP91.3 _b.H364 2013
090			_aP 91.3 _b.H364 2013
100	1		_aHansen, Anders, _d1957- _eauthor. _9155375
245	1	0	_aMedia and communication research methods / _cby Anders Hansen, David Machin.
260			_aBasingstoke, Hampshire : _bPalgrave Macmillan, _c2013.
300			_aviii, 320 pages : _billustrations ; _c24 cm.
504			_aIncludes bibliographical references (pages 298-313) and index.
520			_a"Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods."--Publisher's website.
505	0		_aIntroduction to Media and Communication Research Methods -- The research process -- Researching ownership and media policy -- Inside the producers' domain: ethnography and observational methods -- Measuring output: content analysis -- Text and talk: Critical DiscourseAnalysis -- Analysing narratives and discourse schema -- Symbols, semiotics and spectacle: analysing photographs -- Measuring audiences: survey research -- Interpreting audiences: focus group interviewing -- Dealing with data: computers and analysis software.
650		0	_aMass media _xResearch _xMethodology. _9155376
650		0	_aCommunication _xResearch _xMethodology. _9155377
650		7	_aKommunikationswissenschaft. _2gnd _9155378
650		7	_aMedienwissenschaft. _2gnd _9155379
650		7	_aForschungsmethode. _2gnd _912987
650		7	_aMethodologie. _2gnd _9155380
650		7	_aCommunication _xResearch _xMethodology. _2fast _0(OCoLC)fst00870005 _9155377
650		7	_aMass media _xResearch _xMethodology. _2fast _0(OCoLC)fst01011298 _9155376
700	1		_aMachin, David, _d1966- _eauthor. _9155381
907			_a39825 _b02-11-14 _c02-10-14
942			_cBOOK _01
998			_aaudmc _b02-10-14 _cm _da _en _feng _genk _h0
945			_g0 _i5105502 _j0 _laudmc _mCopy is in the workroom-Ask Chrisa _o- _p331.00 _q- _r- _s- _t1 _u1 _v1 _w1 _x0 _yi15655623 _z02-10-14
999			_c39825 _d39825