000			02986cam a2200409Ia 4500
001			ocn801926593
003			AE-DuAU
005			20241127174557.0
008			120726s2013 nyua 001 0 eng d
016	7		_a016233556 _2Uk
020			_a9780847839735
020			_a0847839737
035			_a(OCoLC)801926593
040			_aYDXCP _cYDXCP _dBTCTA _dBDX _dUKMGB _dOCLCQ _dERASA _dTOH _dNZAUC _dUVV _dVRC _dPQA _dSINLB _dZCU _dCDX _dOCLCF
049			_aTSAA
050		4	_aNC998 _b.R63 2013
090		4	_aNC 998 _b.R63 2013
100	1		_aRock, Michael _c(Graphic designer) _985943
245	1	0	_aMultiple signatures : _bon designers, authors, readers and users / _cMichael Rock 2 x 4.
260			_aNew York : _bRizzoli, _cc2013.
300			_a399 p. : _bill. (some col.) ; _c22 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_aIncludes index.
520			_aThis book explores the diverse voices and disciplines that comprise the process of graphic design through the lens of authorship, criticism, projects, and collaborations. It includes essays, interviews, diagrams, annotations, illustrated lectures and case studies from Michael Rock and contributors such as Susan Sellers, Georgie Stout, Rem Koolhaas, Mark Wigley, Paul Elliman, Enrique Walker, Rick Poynor and Lucia Allais among many others. Multiple Signatures examines all aspects of contemporary visual culture from branding and authorship to urban screens, conspiracy theory and t-shirt design.
520			_aIn the tradition of John Berger's Ways of Seeing, Michael Rock, principal and founder of 2x4 Design in New York, explores the history and development of twenty-first century visual and design culture. This book presents a thoughtful and witty exploration of graphic design today produced by Michael Rock of 2x4, the powerhouse creative firm that partners with some of the most design-savvy brands and institutions in the world to develop design systems that draw on both modernist traditions and the exuberance of contemporary life. Using 2x4's own collaborations and projects as examples, and drawing on the experience of the contributing authors, the result is not a clinical textbook, but a fantastic and thought-provoking work about the limitless applications of design. A must-have for design students and professionals, Multiple Signatures challenges standard ways of understanding design and inspires readers to think of graphic design as a building block for all creative disciplines.
650		0	_aDesign. _9155292
650		0	_aGraphic arts. _9155293
650		7	_aDesign. _2fast _0(OCoLC)fst00891253 _9155292
650		7	_aGraphic arts. _2fast _0(OCoLC)fst00946595 _9155293
710	2		_a2x4 (Design studio) _9155294
907			_a39813 _b02-04-14 _c02-04-14
942			_cBOOK _00
998			_aaudmc _b02-04-14 _cm _da _en _feng _gnyu _h0
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999			_c39813 _d39813