000			01985cam a2200409 i 4500
001			39754
003			AE-DuAU
005			20241127174546.0
008			130219s2014 caua b 001 0 eng
010			_a 2013000550
020			_a9781452256573 (pbk.) : _c68.00
020			_a1452256578 (pbk.) : _c68.00
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aP91.3 _b.B385 2014
069			_a09796627
090			_aP 91.3 .B385 2014
090			_aP 91.3 .B385 2014
100	1		_aBerger, Arthur Asa, _d1933- _9154850
245	1	0	_aMedia and communication research methods : _ban introduction to qualitative and quantitative approaches / _cArthur Asa Berger, San Francisco State University .
250			_aThird edition.
260			_aLos Angeles : _bSAGE, _c[2014].
300			_axvii, 365 pages : _billustrations ; _c23 cm
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references and index.
505			_aI. GETTING STARTED 1. What is Research? 2. Library Searches II. METHODS OF TEXTUAL ANALYSIS 3. Semiotic Analysis 4. Rhetorical Analysis 5. Ideological Criticism 6. Psychoanalytic Criticism III. QUALITATIVE RESEARCH METHODS 7. Interviews 8. Historical Analysis 9. Ethnomethodologlcal Research 10. Participant Observation IV. QUANTITATIVE RESEARCH METHODS 11. Content Analysis 12. Surveys 13. Experiments 14. A Primer on Descriptive Statistics V. PUTTING IT ALL TOGETHER 15. Nineteen Common Thinking Errors to Avoid 16. Writing Research Reports.
650		0	_aMass media _xResearch _xMethodology. _9154851
650		0	_aCommunication _xResearch _xMethodology. _9154853
852	1		_9P68.00usd
907			_a39754 _b01-22-14 _c01-14-14
942			_cBOOK _02
998			_aaudmc _b01-14-14 _cm _da _en _feng _gcau _h0
945			_g0 _i5105218 _j0 _laudmc _o- _p250.00 _q- _r- _s- _t1 _u2 _v0 _w2 _x0 _yi15654485 _z01-14-14
999			_c39754 _d39754