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008			091005s2010 enka b 001 0 eng
010			_a 2009040521
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050	0	0	_aHF5822 _b.F456 2010
069			_a09796627
090			_aHF 5822 .F456 2010
090			_aHF 5822 .F456 2010
100	1		_aFennis, Bob Michaël, _d1968- _9154744
245	1	4	_aThe psychology of advertising / _cBob M. Fennis and Wolfgang Stroebe.
260			_aHove, East Sussex ; _aNew York : _bPsychology Press, _c2010.
300			_axi, 329 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aSetting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
650		0	_aAdvertising _xPsychological aspects. _9154745
650		0	_aConsumers _xAttitudes. _9154746
700	1		_aStroebe, Wolfgang. _9154747
852	1		_9P70.00usd
907			_a39740 _b01-21-14 _c01-14-14
942			_cBOOK _00
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