000 03904cam a2200589Ia 4500
001 ocn830246365
003 OCoLC
005 20240430145420.0
008 130318s2013 gw 000 0 eng d
019 _a820632058
_a828204256
_a857542412
020 _a9783899554779 (hbk.)
020 _a3899554779 (hbk.)
035 _a(OCoLC)830246365
_z(OCoLC)820632058
_z(OCoLC)828204256
_z(OCoLC)857542412
040 _aSITPL
_cSITPL
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049 _aTSAA
050 _aNK2195.S89
_bB727 2013
072 7 _aNA
_2lcco
072 7 _aARC
_2eflch
072 7 _aARC
_2ukslc
090 _aNK 2195 .S89 B727 2013
090 _aNK 2195 .S89 B727 2013
245 0 0 _aBrand spaces :
_bbranded architecture and the future of retail design /
_c[edited by Robert Klanten. Sven Ehmann, and Sofia Borges ; text and preface by Sofia Borges]
260 _aBerlin :
_bGestalten,
_c2013.
300 _a239 p. :
_bcol. ill. ;
_c31 cm.
500 _aIncludes index.
505 0 _aDesigning desire: rebranding the commercial landscape ; 01: Nike ; Camper ; Nokia ; Audi ; Freitag ; Uniqlo ; Issey Miyake ; Anthropologie ; Aesop ; Artek ; Gaggenau ; Starbucks ; H&M ; Adidas ; Ikea -- 02: Workshop ; Rainbow rooms ; Grayscale ; Straight forward ; Landmarks ; Playtime ; Oh la la ; Laboratory.
520 _aBrands are always hungry for new communication ideas. With unique spatial experiences quirky events, experimental showrooms, radical pop-up shops, and stunning flagship stores they are reaching out to their most sophisticated audiences. Brand Spaces showcases cutting-edge interior concepts and locations with character that effectively communicate brands in several dimensions at the same time. Decision-makers from leading brands such as Audi, Camper, Aesop, Freitag, Gaggenau, Nike, Nokia, and Starbucks share concepts and strategies that communicate overall brand identity while respecting local specifications. On top of that, a wide range of exceptional examples of contemporary interior design proves that the work of smaller brands and local retailers is as groundbreaking as that of larger global players. In short, Brand Spaces shows how trailblazers are creating branded worlds that are more than worth a visit. They are places that become urban landmarks or community hubs; they provide us with experiences that stick with us on an emotional level and we buy products there as souvenirs to preserve their memory.
504 _aIncludes index.
650 0 _aCorporate image
_xDesign.
_9153978
650 0 _aStores, Retail
_xDesign.
_9153979
650 0 _aBranding (Marketing)
_9153981
650 0 _aInterior architecture
_vPictorial works.
_9153983
650 0 _aStore decoration
_vPictorial works.
_9153985
650 0 _aStores, Retail
_xDesign and construction.
_9153986
650 7 _aBranding (Marketing)
_2fast
_0(OCoLC)fst01743755
_9153981
650 7 _aCorporate image
_xDesign.
_2fast
_0(OCoLC)fst00879660
_9153978
650 7 _aInterior architecture.
_2fast
_0(OCoLC)fst00976313
_9153987
650 7 _aStore decoration.
_2fast
_0(OCoLC)fst01134020
_9153988
650 7 _aStores, Retail
_xDesign.
_2fast
_0(OCoLC)fst01134048
_9153979
650 7 _aStores, Retail
_xDesign and construction.
_2fast
_0(OCoLC)fst01134049
_9153986
650 7 _aArchitecture and Planning.
_2eflch
_9153989
650 7 _aArchitecture and Planning.
_2ukslc
_9153989
655 7 _aPictorial works.
_2fast
_0(OCoLC)fst01423874
_9153990
700 1 _aKlanten, Robert.
_9153991
700 1 _aEhmann, Sven.
_9153992
700 1 _aBorges, Sofia.
_9153993
907 _a39612
_b05-14-14
_c11-27-13
942 _cBOOK
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