| 000 | 01532cam a2200361Ia 4500 | ||
|---|---|---|---|
| 001 | ocn751033642 | ||
| 003 | OCoLC | ||
| 005 | 20240430145357.0 | ||
| 008 | 110909s2011 sz a b 001 0 eng d | ||
| 019 | _a697267539 | ||
| 020 | _a9782940411504 | ||
| 020 | _a2940411506 | ||
| 035 |
_a(OCoLC)751033642 _z(OCoLC)697267539 |
||
| 040 |
_aSISPL _cSISPL _dSINLB _dVMC _dH9Z _dBTCTA _dYDXCP _dBDX |
||
| 049 | _aTSAA | ||
| 050 | 1 | 4 |
_aHF5823 _b.M356 2011 |
| 090 | _aHF 5823 .M356 2011 | ||
| 090 | _aHF 5823 .M356 2011 | ||
| 100 | 1 |
_aMahon, Nik. _93925 |
|
| 245 | 1 | 0 |
_aIdeation / _cNik Mahon. |
| 260 |
_aLausanne, Switzerland : _bAVA Pub. ; _aLa Vergne, TN : _bDistributed in the USA & Canada by Ingram Publishers Services, _c2011. |
||
| 300 |
_a183 p. : _bill. (chiefly col.) ; _c23 cm |
||
| 490 | 1 |
_aBasics advertising ; _v03 |
|
| 520 | 8 | _aThis title provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them. | |
| 504 | _aIncludes bibliographical references (p. 170-171) and index. | ||
| 650 | 0 |
_aCreative ability. _9151140 |
|
| 650 | 0 |
_aAdvertising. _9151141 |
|
| 830 | 0 |
_aBasics advertising ; _v03. _9151142 |
|
| 907 |
_a39123 _b08-05-13 _c08-04-13 |
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| 942 |
_cBOOK _01 |
||
| 998 |
_aaudmc _b08-04-13 _cm _da _en _feng _gsz _h0 |
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| 945 |
_g0 _i5079719 _j0 _laudmc _o- _p96.00 _q- _r- _s- _t1 _u1 _v1 _w1 _x0 _yi14924365 _z08-04-13 |
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| 999 |
_c39123 _d39123 |
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