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001 ocn806367925
003 OCoLC
005 20240430145357.0
008 120703s2012 sz a b 001 0 eng
015 _aGBB1E3147
_2bnb
016 7 _a015992218
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019 _a769547183
020 _a9782940411740 (pbk.) :
_c39.52
020 _a2940411743 (pbk.)
035 _a(OCoLC)806367925
_z(OCoLC)769547183
040 _aAU@
_beng
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042 _aanuc
049 _aTSAA
050 1 4 _aNC1000
_b.L46 2012
090 _aNC 1000 .L46 2012
090 _aNC 1000 .L46 2012
100 1 _aLeonard, Neil.
_9151097
245 1 0 _aDesign research :
_binvestigation for successful creative solutions /
_cNeil Leonard, Gavin Ambrose.
260 _aLausanne, Switzerland :
_bAVA Academia,
_cc2012.
300 _a192 p. :
_bill. ;
_c23 cm.
490 1 _aBasics graphic design ;
_v02
504 _aIncludes bibliographical references and index.
505 0 _aThe basics of research : Why research? ; Getting started ; Primary, secondary and tertiary ; Key terminology ; Studio interview : Emily Hale ; Activity : Approaching research -- Understanding context : Audience and social contexts ; Design contexts ; Theoretical underpinning ; Studio interview : Andrew Hussey ; Activity : Convention -- Planning your work : the brief ; Audience ; Sources and credibility ; Recording and documenting ; Studio interview : Brian Rea ; Activity : Audience -- Conduction research : Audience research ; Market research ; Field-based research ; Process-based research ; Studio interview ; Jane Trustram ; Activity : Product and customer -- Using your findings : Understanding your findings ; Responding to your findings ; Studio interview : Underware ; Activity : Classification -- Presenting your findings : Presenting research ; Completing the job ; Studio interview : Tanner Christensen ; Activity : Presenting statistics -- Conclusion.
520 _aDesign research will guide the reader through the early stages of a design project, identifying appropriate research techniques and enabling innovative solutions to be found.
521 _aTertiary/Undergraduate, Postgraduate.
583 _aRecommended Reading
_kGRAP 2007/2008/2030/3006/3007/2022
_c2012
650 0 _aGraphic arts.
_9151098
650 0 _aGraphic design.
_9151099
650 0 _aCommercial art.
_9151101
700 1 _aAmbrose, Gavin.
_9151104
830 0 _aBasics graphic design ;
_v02.
_9151105
907 _a39118
_b08-05-13
_c08-04-13
942 _cBOOK
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