000			03334cam a2200433Ia 4500
001			ocn751824368
003			OCoLC
005			20240430145357.0
008			110503s2011 sz a b 001 0 eng d
015			_aGBB157038 _2bnb
016	7		_a015805124 _2Uk
019			_a697267540
020			_a9782940411764 (pbk.)
020			_a294041176X (pbk.)
035			_a(OCoLC)751824368 _z(OCoLC)697267540
040			_aUKMGB _beng _cUKMGB _dYDXCP _dSINLB _dOHX _dBWX _dBDX _dBET _dMEAUC _dBTCTA _dTXI _dOMB
049			_aTSAA
050	1	4	_aZ246 _b.A555 2011
090			_aZ 246 .A555 2011
090			_aZ 246 .A555 2011
100	1		_aAmbrose, Gavin. _9151065
245	1	4	_aThe fundamentals of typography / _cGavin Ambrose, Paul Harris.
250			_a2nd ed.
260			_aLausanne ; _aWorthing : _bAVA Academia, _c2011.
300			_a192 p. : _bill. (chiefly col.) ; _c23 cm.
490	1		_aAVA Academia series
500			_aPrevious ed.: 2006.
504			_aIncludes bibliographical references (p. [200]) and index.
520			_aThe typography that is a fundamental part of our lives today is the culmination of centuries of development, as the letters that comprise the written word evolved and crystallized into that alphabets that are in common usage. This book serves as a valuable source of typographical information with which informed design choices can be made, creative inspiration can be gained, and to add depth and context to a work.
505	0		_aType and language : The alphabet ; Early printing ; 1800s ; The Arts and Crafts Movement ; The early twentieth century ; 1950s ; 1960s ; 1970s ; 1980s ; 1990s ; Graphic design since 2000 -- A few basics : Typefaces and fonts ; Typeface anatomy ; Relative and absolute measurements ; X-height ; Basic terminology ; Majuscule and minuscule ; Set width ; The baseline grid ; The Golden Section ; The Fibonacci sequence ; Dividing the page ; Standard paper sizes ; The page: how we read -- Letterforms : Type families ; Typeweight variations ; Frutiger's grid ; Types of serif ; Fractions ; Superscript and subscript ; Numerals ; Diacritical marks ; Punctuations ; Drop and standing capitals ; Dashes ; Character spacing ; Expert sets and special characters ; Small capitals ; Ligatures, diphthongs and sans serif logotypes ; Italic and oblique ; Type classification systems ; Newspaper text faces -- Words and paragraphs : Calculating line lengths ; Kerning ; Automated kerning tables ; Alignment ; Word spacing, hyphenation and justification ; Type detailing ; Leading ; Indents ; Indexes -- Using type : Hierarchy ; Colour ; Surprint, overprint, knockout and reverse ; Printing and type realization ; Type on screen ; Grids and fonts ; Generating type ; Vectors and rasters ; Legibility and readability ; Texture ; Type as image ; Concrete poetry, typograms, Trompe l'œil and calligrammes ; Humour ; Environmental typography ; Vernacular ; Appropriation ; Ownership -- Conclusion -- Glossary.
650		0	_aGraphic design (Typography) _9151067
650		0	_aPrinting. _9151068
700	1		_aHarris, Paul, _d1971- _9151070
830		0	_aAVA academia. _9151072
907			_a39114 _b08-05-13 _c08-04-13
942			_cBOOK _04
998			_aaudmc _b08-04-13 _cm _da _en _feng _gsz _h4
945			_g0 _i5136417 _j0 _laudmc _o- _p141.00 _q- _r- _s- _t1 _u4 _v0 _w4 _x0 _yi14924250 _z08-04-13
999			_c39114 _d39114