000			01305cam a2200373Ia 4500
001			ocn793079916
003			OCoLC
005			20240430145356.0
008			120117s2013 maua b 001 0 eng d
015			_aGBB206449 _2bnb
020			_a9780273767312 (pbk.)
020			_a0273767313 (pbk.)
020			_a9780132671842 (hardback)
020			_a0132671840 (hardback)
035			_a(OCoLC)793079916
040			_aNLE _cNLE _dNGU _dU9X
049			_aTSAA
050	1	4	_aHF 5415.32 _b.S6 2013
090			_aMKTG621
090			_aHF 5415.32 .S6 2013
100	1		_aSolomon, Michael R. _95701
245	1	0	_aConsumer behavior : _bbuying, having, and being / _cMichael R. Solomon.
250			_a10th ed.
260			_aBoston : _bPearson, _cc2013.
300			_axxiv, 614 p. : _bcol. ill. ; _c29 cm.
500			_aPrevious ed.: Boston, Mass.: Pearson, 2011.
504			_aIncludes bibliographical references and indexes.
520	8		_aIn this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
650		0	_aConsumer behavior. _91001
650		0	_aMarket surveys. _95702
907			_a39087 _b08-14-13 _c07-24-13
942			_cBOOK _2lcc
998			_b07-24-13 _cm _dh
999			_c39087 _d39087