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008			110321s2011 enka b 001 0 eng d
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016	7		_a015814378 _2Uk
020			_a9781848444157 : _c135.00
020			_a184844415X : _c135.00
040			_aUKMGB _beng _cUKMGB _dYDXCP _dCDX _dDEBBG _dBWX _dUOH _dBTCTA _dTLS _dDLC
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050	0	0	_aHF5415 _b.V347 2011
069			_a09632578
090			_aHF 5415 .V347 2011
090			_aHF 5415 .V347 2011
100	1		_aVella, Kevin J. _9150384
245	1	4	_aThe marketing firm : _beconomic psychology of corporate behaviour / _cKevin J. Vella and Gordon R. Foxall.
260			_aCheltenham, UK ; Northampton, MA : _bEdward Elgar, _cc2011.
300			_avi, 320 p. : _bill. ; _c24 cm.
505	0		_aIntroduction -- 1. The marketing firm -- 2. From consumer behaviour to corporate response -- 3. Methodology and measurement -- 4. Specification and interpretation -- 5. Corporate behaviour : the supply of wrapped impulse cie-cream -- 6. Reflections on the marketing firm -- 7. Conclusions -- appendix 1. Pre-structured case outline -- appendix 2. The case study protocol -- appendix 3. Coding scheme -- appendix 4. Data tables and commentary -- appendix 5. Reflection on the marketing firm.
504			_aIncludes bibliographical references (p. 297-304) and index.
650		0	_aMarketing. _9150385
650		0	_aMarketing _vCase studies. _9150386
650		0	_aMarketing _xEconomic aspects. _9150388
650		0	_aMarketing _xPsychological aspects. _9150389
700	1		_aFoxall, G. R. _956865
852	1		_9P135.00usd
907			_a39008 _b07-08-13 _c07-08-13
942			_cBOOK _00
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