000			01799cam a22003618a 4500
001			38684
003			DLC
005			20240430145341.0
008			120720s2012 enk b 001 0 eng
010			_a 2012029103
020			_a9780273772958 (pbk.) : _c29.99
020			_a0273772953 (pbk.) : _c29.99
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHF5415.1265 _b.N34 2012
069			_a09548263
090			_aHF 5415.126 5 N34 2012
100	1		_aNahai, Nathalie. _9132115
245	1	0	_aWebs of influence / _cNathalie Nahai.
260			_aHarlow, England ; _aNew York : _bPearson, _cc2012.
300			_axiv, 271 p. : _b col. ill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction Part 1 Know Who You're Targeting 1. The human brain 2. The psychology of decision-making 3. Who is online and why? 4. Who are you targeting? 5. Cultural quirks 6. Individual differences Part 2 Communicate Persuasively 7. Basic principles 8. Your website 9. Your images 10. Your videos 11. Your colours 12. Your social media Part 3 Sell with Integrity 13. Influence: an introduction 14. Principles of online influence 15. Building reputational capital 16. Increase your sales 17. Pricing and value 18. The 'behaviour chain' 19. Risk, trust and privacy A closing note... Notes Glossary Index
650		0	_aInternet marketing _xPsychological aspects. _9147974
650		0	_aInternet advertising _xPsychological aspects. _9147975
650		0	_aWeb sites _xDesign. _9147976
852	1		_9P29.99usd
907			_a38684 _b05-14-13 _c05-08-13
942			_cBOOK _02
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999			_c38684 _d38684