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020 _a9780670922925 :
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035 _a(OCoLC)808415534
040 _aDLC
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050 0 0 _aHF5386
_b.G552 2012
090 _aHF 5386 .G552 2012
090 _aHF 5386 .G552 2012
100 1 _aGodin, Seth.
_984575
245 1 4 _aThe Icarus deception :
_bhow high will you fly? /
_cSeth Godin.
260 _aNew York :
_bPortfolio/Penguin,
_c2012.
300 _axiv, 241 p. :
_bill. ;
_c22 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
505 0 _aArt, the comfort zone, and the chance of a lifetime -- The connection economy demands that we create art -- Myths, propaganda, and Kamiwaza -- Grit and art and the work that's worth doing -- Shame, vulnerability, and being naked -- To make art, think like an artist, to connect, be human -- True-life stories of fourteen real artists -- V is for vulnerable: an artist's abecedary.
520 _aEveryone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card.
650 0 _aSuccess in business.
_9147345
650 0 _aCreative thinking.
_9147347
907 _a38609
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