| 000 | 01681cam a2200361Ma 4500 | ||
|---|---|---|---|
| 001 | ocn795182449 | ||
| 003 | OCoLC | ||
| 005 | 20240430145324.0 | ||
| 008 | 120529s2012 enka 000 0 eng d | ||
| 015 |
_aGBB255604 _2bnb |
||
| 016 | 7 |
_a016099722 _2Uk |
|
| 019 | _a780484278 | ||
| 020 |
_a9781908126306 (pbk.) : _c29.95 |
||
| 020 |
_a1908126302 (pbk.) : _c29.95 |
||
| 035 |
_a(OCoLC)795182449 _z(OCoLC)780484278 |
||
| 040 |
_aUKMGB _beng _cUKMGB _dCDX _dVP@ _dYDXCP _dBTCTA |
||
| 049 | _aTSAA | ||
| 050 | 4 |
_aNC997 _b.S556 2012 |
|
| 069 | _a09489561 | ||
| 090 | 4 | _aNC 997 .S556 2012 | |
| 100 | 1 |
_aShore, Robert. _965190 |
|
| 245 | 1 | 0 |
_a10 principles of advertising / _cRobert Shore. |
| 246 | 3 | _aTen principles of advertising | |
| 260 |
_aLondon : _bVivays, _c2012. |
||
| 300 |
_a176 p.: _bcol. ill. ; _c25 cm. |
||
| 505 | 0 | _a Principle 1: Know Your Audience Principle 2: Behind Every Great Advertising Campaign is a Great Creative Concept Principle 3: Less is More Principle 4: A Picture is Worth a Thousand Words - But Never Underestimate the Power of a Great Headline Principle 5: Originality is Just Copying with a Twist Principle 6: The Medium is - or at Least has a Serious Impact on - the Message Principle 7: There's No Such Thing as Bad Publicity Principle 8: Restrictions will Set You Free Principle 9: Once is Never Enough Principle 10: Ignore All Rules and Prescriptions | |
| 650 | 0 |
_aCommercial art. _9145707 |
|
| 650 | 0 |
_aAdvertising. _9145708 |
|
| 907 |
_a38324 _b03-25-13 _c03-24-13 |
||
| 942 |
_cBOOK _01 |
||
| 998 |
_aaudmc _b03-24-13 _cm _da _e- _feng _genk _h0 |
||
| 945 |
_g0 _i5142106 _j0 _laudmc _o- _p110.10 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi14909522 _z03-24-13 |
||
| 999 |
_c38324 _d38324 |
||