| 000 | 01262nam a22003858a 4500 | ||
|---|---|---|---|
| 001 | 38134 | ||
| 003 | DLC | ||
| 005 | 20240430145318.0 | ||
| 008 | 120921s2013 nyu 001 0 eng | ||
| 010 | _a 2012037645 | ||
| 020 |
_a9780078028953 (loose leaf) : _c137.75 |
||
| 020 |
_a0078028957 (loose leaf) : _c137.75 |
||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5821 _b.B62 2013 |
| 069 | _a09455094 | ||
| 090 | _aHF 5821 .B62 2013 | ||
| 090 | _aHF 5821 .B62 2013 | ||
| 100 | 1 |
_aArens, William F. _91750 |
|
| 245 | 1 | 0 |
_aContemporary advertising and integrated marketing communications / _cWilliam F. Arens, Michael F. Weigold, Christian Arens. |
| 250 | _a14th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2013. |
||
| 300 |
_axxxix, 722 p.: _bcol. ill.; _c28 cm. |
||
| 500 | _aLoose leaf. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising. _9144342 |
|
| 700 | 1 |
_aWeigold, Michael F., _d1958- _999270 |
|
| 700 | 1 |
_aArens, Christian. _91750 |
|
| 852 | 1 | _9P137.75usd | |
| 907 |
_a38134 _b03-03-13 _c02-28-13 |
||
| 942 |
_cBOOK _01 |
||
| 998 |
_aaudmc _b02-28-13 _cm _da _e- _feng _gnyu _h0 |
||
| 945 |
_g0 _i5143061 _j0 _laudmc _o- _p507.00 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi14907136 _z02-28-13 |
||
| 999 |
_c38134 _d38134 |
||