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008			120502s2011 caua b 001 0 eng
010			_a 2011917022
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040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHC79.I55 _b.W66 2011
069			_a09455094
090			_aHC 79 .I55 .W66 2011
100	1		_aWood, J. B., _d1961- _9144163
245	1	0	_aConsumption economics : _bthe new rules of tech / _cJ.B. Wood, Todd Hewlin, Thomas Lah.
260			_a[California : _bPoint B Inc., _c2011].
300			_avii, 232 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [220]-221) and index.
505	0		_aHow good we had it: the money-making machine known as high-tech -- Shifting clouds and changing roles -- Looking over the margin wall -- Learning to love micro-transactions -- The data piling up in the corner -- Consumption development: the art and science of intelligent listening -- Consumption marketing: micro-marketing and micro-buzz -- Consumption sales: after a great run, the classic model gets an overhaul -- Consumption services: will they someday own "the number"? -- Customer demand vs. capital markets: how fast should you transform? -- The "S" stands for services.
650		0	_aTechnological innovations _xEconomic aspects. _9144164
650		0	_aConsumption (Economics) _9144165
700	1		_aHewlin, Todd. _9144166
700	1		_aLah, Thomas E. _9144167
852	1		_9P24.95usd
907			_a38110 _b03-07-13 _c02-28-13
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