000 | 01821cam a2200373 a 4500 | ||
---|---|---|---|
001 | 38110 | ||
003 | DLC | ||
005 | 20240430145317.0 | ||
008 | 120502s2011 caua b 001 0 eng | ||
010 | _a 2011917022 | ||
020 |
_a9780984213030 : _c24.95 |
||
020 |
_a0984213031 : _c24.95 |
||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHC79.I55 _b.W66 2011 |
069 | _a09455094 | ||
090 | _aHC 79 .I55 .W66 2011 | ||
100 | 1 |
_aWood, J. B., _d1961- _9144163 |
|
245 | 1 | 0 |
_aConsumption economics : _bthe new rules of tech / _cJ.B. Wood, Todd Hewlin, Thomas Lah. |
260 |
_a[California : _bPoint B Inc., _c2011]. |
||
300 |
_avii, 232 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. [220]-221) and index. | ||
505 | 0 | _aHow good we had it: the money-making machine known as high-tech -- Shifting clouds and changing roles -- Looking over the margin wall -- Learning to love micro-transactions -- The data piling up in the corner -- Consumption development: the art and science of intelligent listening -- Consumption marketing: micro-marketing and micro-buzz -- Consumption sales: after a great run, the classic model gets an overhaul -- Consumption services: will they someday own "the number"? -- Customer demand vs. capital markets: how fast should you transform? -- The "S" stands for services. | |
650 | 0 |
_aTechnological innovations _xEconomic aspects. _9144164 |
|
650 | 0 |
_aConsumption (Economics) _9144165 |
|
700 | 1 |
_aHewlin, Todd. _9144166 |
|
700 | 1 |
_aLah, Thomas E. _9144167 |
|
852 | 1 | _9P24.95usd | |
907 |
_a38110 _b03-07-13 _c02-28-13 |
||
942 |
_cBOOK _00 |
||
998 |
_aaudmc _b02-28-13 _cm _da _e- _feng _gcau _h0 |
||
945 |
_g1 _i5143846 _j0 _laudmc _o- _p91.87 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi14906880 _z02-28-13 |
||
999 |
_c38110 _d38110 |