000 01365cam a22003854a 4500
001 38084
003 DLC
005 20240430145316.0
008 051213s2006 mauaf b 001 0 eng
010 _a 2005036310
015 _aGBA643137
_2bnb
016 7 _a013455496
_2Uk
020 _a9781591399278 :
_c26.95
020 _a1591399270 :
_c26.95
040 _aDLC
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042 _apcc
050 0 0 _aHF5415
_b.F27 2006
069 _a09455094
090 _aHF 5415 .F27 2006
100 1 _aFallon, Pat.
_949345
245 1 0 _aJuicing the orange :
_bhow to turn creativity into a powerful business advantage /
_cPat Fallon and Fred Senn.
260 _aBoston, Mass. :
_bHarvard Business School Press,
_cc2006.
300 _aix, 228 p., [8] p. of plates :
_bill. (some col.) ;
_c25 cm.
504 _aIncludes bibliographical references (p. [201]-206) and index.
650 0 _aMarketing.
_9143951
650 0 _aCreative ability in business.
_9143952
650 0 _aProduct management.
_9143954
700 1 _aSenn, Fred.
_9143955
852 1 _9P26.95usd
907 _a38084
_b03-30-13
_c02-28-13
942 _cBOOK
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