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008			110722s2011 enka 001 0 eng
010			_a 2011030715
020			_a9780273757986 (pbk.) : _c24.99
020			_a0273757989 (pbk.) : _c24.99
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHD30.28 _b.E83 2011
069			_a09389898
090			_aHD 30.28 .E83 2011
100	1		_aEvans, Vaughan, _d1951- _9140940
245	1	4	_aThe Financial times essential guide to writing a business plan : _bhow to win backing to start up or grow your business / _cVaughan Evans.
246	3	0	_aWriting a business plan
260			_aHarlow, England ; _aNew York : _bFinancial Times/Prentice Hall, _c2011.
300			_axvi, 232 p. : _bill. ; _c23 cm.
505	0		_aIntroduction Part 1 Preparing your plan 1 Essential preparation Result Need Preparation Part 2 Writing your plan 2 The business Background Business mix by segment Segmentation in a start-up 3 Market demand Market size Market growth Market demand for a start-up Market demand risks and opportunities 4 Competition Your competitors Competitive intensity Competition in a start-up Industry competition risks and opportunities 5 Strategy Competitive position Strategy Strategy in a start-up Strategic risks and opportunities 6 Resources Management Marketing Operations and capital expenditure Resource risks and opportunities 7 Financials and forecasts Historic financials Market-driven sales forecasts Competition-driven margin forecasts Funding the plan Full financial forecasts Forecasts in a start-up Financial risks and opportunities 8 Risk, opportunity and sensitivity Meet the Suns and Clouds chart What the Suns and Clouds tell you Sensitivity testing 9 Conclusion Conclusion Executive summary Investment highlights Part 3 Reviewing your plan 10 Monitoring and evaluating Monitoring your plan Evaluating your plan Beware these characters! Postscript: 12 hot potatoes Appendices Appendix A: Deriving competitive position Appendix B: Structured interviewing of customers Index
500			_aIncludes index.
650		0	_aBusiness planning. _9140941
650		0	_aProposal writing in business. _958526
650		0	_aBusiness enterprises _xPlanning. _9140942
730			_aFinancial times (London, England) _9140944
852	1		_9P24.99usd
907			_a37684 _b12-23-12 _c12-20-12
942			_cBOOK _07
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