000			02542cam a2200385 a 4500
001			ocn783161354
003			OCoLC
005			20240430145257.0
008			120330s2012 nyua b 001 0 eng c
010			_a 2012932514
016	7		_a016094570 _2Uk
020			_a9780500516461
020			_a0500516464
035			_a(OCoLC)783161354
040			_aBTCTA _beng _cBTCTA _dBDX _dUKMGB _dERASA _dYDXCP _dYNK _dCDX _dIBZ _dAS0 _dOCP _dBWX _dBKX _dWC3 _dOBE
042			_apcc
049			_aTSAA
050		4	_aZ246 _b.J87 2012
090			_aZ 246 .J87 2012
090			_aZ 246 .J87 2012
100	1		_aJury, David. _987527
245	1	0	_aGraphic design before graphic designers : _bthe printer as designer and craftsman 1700-1914 / _cDavid Jury.
260			_aNew York, N.Y. : _bThames & Hudson _c2012.
300			_a312 p. : _bill. (chiefly col.) ; _c31 cm.
504			_aIncludes bibliographical references and index.
505	0		_aAlternative functions of the black art -- Celebrating the challenge of change -- Mechanization and international ambition -- Artistic aspirations for mass communication -- The rise of advertising and design -- Printing at the service of design.
520			_aPublisher description: Although the term was not coined until the 1920s, graphic design existed long before there were any graphic designers. This lavish volume is a vibrant mix of beautifully crafted printed ephemera from the past. It is a visual journey through the pre-history of graphic design, charting the printer's progress from jobbing tradesman to the heights and hallowed status of artistic printer. Showcasing work from a host of anonymous talents whose names are lost to history as well as seminal, pioneering typographers, artists and printers such as Giambattista Bodoni, William Morris and Oscar Harpel, it reveals how those working on both sides of the Atlantic responded to everyday communication issues with original solutions and breathtaking flair and skill. The extraordinarily diverse results - the precursor of what we now call graphic design - are a celebratory cultural feast of the jobbing printer's contribution to visual culture and heritage.
650		0	_aGraphic design (Typography) _xHistory. _9140108
650		0	_aType and type-founding _xHistory. _9140109
650		0	_aLetterpress printing _xHistory. _993215
907			_a37585 _b06-11-13 _c12-12-12
942			_cBOOK _03
998			_aaudmc _b03-07-13 _cm _da _e- _feng _gnyu _h0
945			_g0 _i5142357 _j0 _laudmc _o- _p177.00 _q- _r- _s- _t1 _u3 _v0 _w3 _x0 _yi14908098 _z03-07-13
999			_c37585 _d37585