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008			110929s2012 paua 001 0 eng
010			_a 2011040583
020			_a9780749464271 (pbk.) : _c29.95
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040			_aDLC _cDLC _dDLC
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050	0	0	_aHF5415.1265 _b.R93 2012
069			_a09307523
090			_aHF 5415.126 5 R93 2012
100	1		_aRyan, Damian. _9135588
245	1	0	_aUnderstanding digital marketing : _bmarketing strategies for engaging the digital generation / _cDamian Ryan and Calvin Jones.
250			_a2nd ed.
260			_aPhiladelphia, PA : _bKogan Page, _cc2012.
300			_axv, 283 p. : _bill. ; _c23 cm.
500			_aIncludes index.
505	0		_aPreface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?.
650		0	_aInternet marketing. _9135591
650		0	_aSocial media. _9135593
650		0	_aStrategic planning. _9135594
650		0	_aMarketing _xManagement. _9135595
700	1		_aJones, Calvin. _9135596
852	1		_9P29.95usd
907			_a37004 _b11-14-12 _c11-11-12
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