000			03258cam a22003614a 4500
001			36660
003			DLC
005			20240430145221.0
008			120210s2012 nyua b 001 0 eng
010			_a 2012005630
020			_a9781848729698 : _c73.95
020			_a1848729693 : _c73.95
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.32 _b.O547 2012
069			_a09230623
090			_aHF 5415.32 .O547 2012
245	0	0	_aOnline consumer behavior : _btheory and research in social media, advertising, and e-tail / _ceditor, Angeline G. Close.
260			_aNew York : _bRoutledge, _c2012.
300			_axxxiii, 366 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_a Part I. Consumer's online identity -- ch. 1. Snapshots of the self : exploring the role of online mobile photo sharing in identity development among adolescent girls / Jenna Drenten -- ch. 2. Source characteristics in online shopping : do avater expertise, similarity, and attractiveness affect purchase outcome? / David G. Taylor and Iryna Pentina -- ch. 3. Overcoming human limits through the satisfaction of desires on virtual worlds / Lilia Boujbel and Leila El Kamel -- Part II. Social media, blogs, and privacy issues -- ch. 4. Managing new media : tools for brand management in social media / Elsamary Botha and Adam J. Mills -- ch. 5. Consumer activism through social media : carrots versus sticks / Pia A. Albinsson and B. Yasanthi Perera -- ch. 6. Authenticity in online communications : examining antecedents and consequences / Lauren I. Labrecque, Shabnam H. A. Zanjani, and George R. Milne -- ch. 7. Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media / Ereni Markos, Lauren I. Labrecque, and George R. Milne -- Part III. Online advertising and online search behavior -- ch. 8. Viewer reactions to online political spoof videos and advertisements / Anjali S. Bal, Colin L. Campbell, and Leyland F. Pitt -- ch. 9. Advertising versus invertising : the influece of social media b2c efforts on consumer attitudes and brand relationship / Adriana M. Bov́eda-Lambie and Neil Hair -- ch. 10. Male consumers' motivations for online information search and shopping behavior / Linda Tuncay Zayer and Peter Coleman -- Part IV. e-Tail consumer behavior and online channels -- ch. 11. Exploring hybrid channels from the customer perspective : offering channels that meet customers' chaning needs / Angela Hausman -- ch. 12. Consumer trust and loyalty in e-tail / Buiping Chen, Matthew O'Brien, and Lin Guo -- ch. 13. Toward a theory of consumer electronic shopping cart behavior : motivations of e-cart use and abandonment / Angeline G. Close, Monika Kukar-Kinney, and Timothy Kyle Benusa.
650		0	_aConsumer behavior. _9132685
650		0	_aInternet marketing. _9132686
650		0	_aElectronic commerce _xPsychological aspects. _9132687
700	1		_aClose, Angeline. _927126
852	1		_9P73.95usd
907			_a36660 _b09-17-12 _c09-16-12
942			_cBOOK _00
998			_aaudmc _b09-16-12 _cm _da _e- _feng _gnyu _h0
945			_g0 _i5089995 _j0 _laudmc _o- _p271.40 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi14044870 _z09-16-12
999			_c36660 _d36660