000			02638pam a2200385 a 4500
001			36437
003			DLC
005			20240430145209.0
008			120316s2012 nyu b 001 0 eng
010			_a 2012008773
020			_a9781591845539 : _c26.95
020			_a159184553X : _c26.95
040			_aDLC _cDLC _dNjBwBT
042			_apcc
050	0	0	_aHF5415 _b.H7416 2012
069			_a09222504
090			_aHF 5415 .H7416 2012
090			_aHF 5415 .H7416 2012
100	1		_aHoliday, Ryan. _9130977
245	1	0	_aTrust me, I'm lying : _bconfessions of a media manipulator / _cRyan Holiday.
246	3		_aTrust me, I am lying
260			_aNew York : _bPortfolio/Penguin, _c2012.
300			_axi, 259 p. ; _c24 cm.
505	0		_aBook 1: Feeding the monster : how blogs work. Blogs make the news ; How to turn nothing into something in three way-too-easy steps ; The blog con : how publishers make money online ; Tactic #1: Bloggers are poor; help pay their bills ; Tactic #2: Tell them what they want to hear ; Tactic #3: Give them what spreads, not what's good ; Tactic # 4: Help them trick their readers ; Tactic #5: Sell them something they can sell (exploit the one-off problem) ; Tactic #6: Make it all about the headline ; Tactic #7: Kill 'em with pageview kindness ; Tactic #8: Use the technology against itself ; Tactic #9: Just make stuff up (everyone else is doing it) -- Book 2: The monster attacks : what blogs mean. Irin Carmon, The Daily Show, and me: the perfect storm of how toxic blogging can be ; There are others : the manipulator hall of fame ; Cute but evil : online entertainment tactics that drug you and me ; The link economy : the leveraged illusion of sourcing ; Extortion via the Web : facing the online shakedown ; The iterative hustle : online journalism's bogus philosophy ; The myth of corrections ; Cheering on our own deception ; The dark side of snark : when Internet humor attacks ; The 21st-century degradation ceremony : blogs as machines of hatred and punishment ; Welcome to unreality ; How to read a blog : an update on account of all the lies -- Conclusion: So--where to from here?
504			_aIncludes bibliographical references (p. 239-248) and index.
650		0	_aMarketing _xBlogs. _9130978
650		0	_aPublic relations _xBlogs. _9130979
650		0	_aSocial media _xEconomic aspects. _9130980
852	1		_9P26.95usd
907			_a36437 _b08-15-12 _c08-09-12
942			_cBOOK _02
998			_aaudmc _b08-09-12 _cm _da _e- _feng _gnyu _h0
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999			_c36437 _d36437