000			01746cam a2200361 a 4500
001			36411
003			DLC
005			20240430145208.0
008			110811s2012 maua 000 0 eng
010			_a 2011034097
020			_a9780132671842 : _c214.80
020			_a0132671840 : _c214.80
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.32 _b.S6 2012
069			_a09222504
090			_aHF 5415.32 .S6 2012
090			_aHF 5415.32 .S6 2012
100	1		_aSolomon, Michael R. _9130772
245	1	0	_aConsumer behavior / _cMichael R. Solomon.
250			_a10th ed.
260			_aBoston : _bPrentice Hall, _c2012.
300			_axxiii, 614 p. : _bcol. ill. ; _c29 cm.
505	0		_aSection 1: Consumers in the Marketplace -- Chapter 1: Buying, Having, and Being -- Section 2: Consumers as Individuals -- Chapter 2: Perception -- Chapter 3: Learning and Memory -- Chapter 4: Motivation and Global Values -- Chapter 5: The Self -- Chapter 6: Personality and Psychographics -- Section 3: Consumers as Decision Makers -- Chapter 7: Attitudes and Persuasion -- Chapter 8: Decision Making -- Chapter 9: Buying and Disposing -- Chapter 10: Organizational and Household Decision Making -- Section 4: Consumers and Subcultures -- Chapter 11: Groups and Social Media -- Chapter 12: Social Class and Lifestyles -- Chapter 13: Subcultures -- Chapter 14: Culture.
650		0	_aConsumer behavior. _9130774
650		0	_aMarket surveys. _9130776
852	1		_9P214.80usd
907			_a36411 _b08-13-12 _c08-09-12
942			_cBOOK _05
998			_aaudmc _b08-09-12 _cm _da _e- _feng _gmau _h0
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999			_c36411 _d36411