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008 110624s2012 miu b 001 0 eng
010 _a 2011026395
020 _a9780737755794 (pbk.) :
_c24.45
020 _a0737755792 (pbk.) :
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_bH69 2012
069 _a09222504
090 _aTOPIC HQ 799.2 .M35 H69 2012
090 _aTOPIC HQ 799.2 .M35 H69 2012
245 0 0 _aHow does advertising impact teen behavior? /
_cRoman Espejo, book editor.
260 _aDetroit :
_bGreenhaven Press,
_cc2012.
300 _a102 p. ;
_c24 cm.
490 1 _aAt issue
504 _aIncludes bibliographical references and index.
505 0 _aAdvertising promotes consumerism in children and teens / Victor C. Strasburger, Barbara J. Wilson, Amy B. Jordan -- Peers have the greatest influence on teens' buying behaviors / PriceWaterhouseCooper -- Advertising sexualizes children and youths / Diane E. Levin and Jean Kilbourne -- Tweens have become more aware of advertising and brands / Jayne O'Donnell -- Online advertising aggressively targets children and teens / Jeff Chester and Kathryn Montgomery -- Teens may not respond to online advertising / Mark Dolliver -- Text messaging can be an effective marketing tool to reach teens / Alana Semuels -- Alcohol advertising influences teen drinking / Nova Scotia Department of Health Promotion and Protection -- Alcohol advertising does not significantly influence teen drinking / STATS -- Smoking advertisements influences teen smoking / Robert A. Wascher -- Anti-smoking advertisements can reduce teen smoking / Michael Eriksen -- Fast food advertising is linked to rising childhood and teen obesity / American Psychological Association -- Fast food advertising is not linked to rising childhood and teen obesity / Gary Becker.
650 0 _aMass media and teenagers.
_9171289
650 0 _aAdvertising.
_9171290
650 0 _aTeenagers
_xAttitudes.
_9171291
650 0 _aBehavioral assessment of teenagers.
_913602
700 1 _aEspejo, Roman,
_d1977-
_9152819
830 0 _aAt issue.
_pTeen issues.
_9171292
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