| 000 | 00987cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 36341 | ||
| 005 | 20240430145206.0 | ||
| 008 | 090928s2011 mauab b 001 0 eng | ||
| 010 | _a 2009039795 | ||
| 020 | _a9780273756064 | ||
| 020 | _a0136118747 | ||
| 050 | 0 | 0 | _aHF5415.13.L5883 2011 |
| 090 | _aHF5415.13.L5883 2011 | ||
| 100 | 1 |
_aLovelock, Christopher H. _95728 |
|
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bPrentice Hall, _cc2011. |
||
| 300 |
_a648 p. : _bill., map ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _95729 |
|
| 650 | 0 |
_aProfessions _xMarketing. _95730 |
|
| 650 | 0 |
_aService industries _xMarketing. _95731 |
|
| 650 | 0 |
_aCustomer services _xMarketing. _95732 |
|
| 700 | 1 |
_aWirtz, Jochen. _95733 |
|
| 907 |
_a36341 _b08-14-13 _c07-25-12 |
||
| 942 |
_cBOOK _2lcc |
||
| 998 |
_b07-25-12 _cm _dh |
||
| 999 |
_c36341 _d36341 |
||