000			04424cam a2200373 a 4500
001			36337
005			20240430145206.0
008			110321s2011 enka b 001 0 eng
010			_a 2011925781
020			_a9781849800136
020			_a1849800138
040			_aDLC _cDLC _dDLC
042			_apcc
043			_aa------ _af------
050	0	0	_aHF5415.12.I74 _bH36 2011
090			_aHF 5415.12 .I74 _bH36 2011
245	0	0	_aHandbook of Islamic marketing / _cedited by Oz̈lem Sandikci, Gillian Rice.
260			_aCheltenham, UK ; _aNorthampton, MA : _bEdward Elgar, _cc2011.
300			_axxi, 513 p. : _bill. ; _c26 cm.
505	0		_a1. Islamic Marketing: An Introduction and Overview / Oz̈lem Sandikci and Gillian Rice -- Part I: Morality and the Marketplace -- 2. Islamic Ethics and Marketing Abbas / J. Ali -- 3. Fatwa Rulings in Islam: A Malaysian Perspective on their Role in Muslim Consumer Behaviour / Nazlida Muhamad -- 4. Investment, Fashion and Markets in the Muslim World / Alexandru Balasescu -- Part II: Muslim Consumptionscapes -- 5. Gender and Privacy in Arab Gulf States: Implications for Consumption and Marketing / Russell Belk and Rana Sobh -- 6. Being Fashionable in Today's Tunisia: What About Cultural Identity? / Fatma Smaoui and Ghofrane Ghariani -- 7. Consumer Acculturation in Situ: The Continuing Legacy of French Colonization in North Africa / Elizabeth C. Hirschman and Mourad Touzani -- 8. Lifestyles of Islamic Consumers in Turkey / Yonca Aslanbay, Oz̈lem Hesapci̧ Sanaktekin and Bekir Agirdir -- 9. The Impact of Islam on Food Shopping and Consumption Patterns of Muslim Households / Hayiel Hino -- 10. Understanding Preference Formation of Functional Food Among Malaysian Muslims Siti / Hasnah Hassan -- Part III: Marketing Practices -- 11. Market-orientation and Islamic Business Practices in Malaysia / Raja Nerina Raja Yusof, Andre ́M. Everett and Malcolm H. Cone -- 12. An International Marketing Strategy Perspective on Islamic Marketing / Sonja Prokopec and Mazen Kurdy -- 13. Islamic Banking: The Convergence of Religion, Economic Self-interest and Marketing / Kenneth Beng Yap -- 14. Market Segmentation and Buying Behaviour in the Islamic Financial Services Industry / Rusnah Muhamad, T.C. Melewar and Sharifah Faridah Syed Alwi -- 15. Customer-based Brand Equity of Islamic Banks in Bahrain: An Empirical Investigation / Omneya Mokhtar Yacout and Mohamed Farid ElSahn -- 16. Islam and Corporate Social Responsibility in the Arab World: Reporting and Discourse / Cameron Thibos and Kate Gillespie -- 17. Exploring Marketing Strategies for Islamic Spiritual Tourism / Farooq Haq and Ho Yin Wong -- 18. A Digital Media Approach to Islamic Marketing / Mohamed El-Fatatry, Stephen Lee, Tariq Khan and Vili Lehdonvirta -- Part IV: Globalization, Politics and Resistance -- 19. Serving God through the Market: The Emergence of Muslim Consumptionscapes and Islamic Resistance / Sultan Tepe -- 20. The Arab Consumer Boycott of American Products: Motives and Intentions / Maya F. Farah -- 21. Moments of Departure, Moments of Arrival: How Marketers Negotiate Transnationalism in Muslim Markets / Chae Ho Lee and Jennifer D. Chandler -- 22. Cultural Diplomacy and the United Arab Emirates: The Emergence of a Sovereign Wealth Fund Nation on the International Art World Stage / Rula Al-Abdulrazak and Derrick Chong -- Part V: The Future -- 23. The Future of Islamic Branding and Marketing: A Managerial Perspective / Paul Temporal -- 24. Islam, Consumption and Marketing: Going Beyond the Essentialist Approaches / Oz̈lem Sandikci and Gul̈iz Ger.
504			_aIncludes bibliographical references and index.
505	1		_aMorality and the marketplace -- Muslim consumptionscapes -- Marketing practices -- Globalization, politics, and resistance -- The future.
650		0	_aMarketing _zIslamic countries. _9130158
650		0	_aMarketing _xReligious aspects _xIslam. _9130160
650		0	_aConsumption (Economics) _xReligious aspects _xIslam. _9130161
650		0	_aBrand name products _xReligious aspects _xIslam. _9130162
651		0	_aIslamic countries _xCommerce. _9130163
700	1		_aSandıkcı, Oz̈lem. _9130164
700	1		_aRice, Gillian, _cPh. D. _9130165
907			_a36337 _b07-23-12 _c07-23-12
942			_cBOOK _00
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