000			02086cam a22003014a 4500
001			36284
003			DLC
005			20240430145204.0
008			111110s2012 cau b 001 0 eng
010			_a 2011046013
020			_a9781118084625 : _c45.00
020			_a1118084624 : _c45.00
050	0	0	_aHM742 _b.F58 2012
090			_aHM 742 .F58 2012
100	1		_aFlynn, Nancy, _d1956- _9129466
245	1	4	_aThe social media handbook : _bpolicies and best practices to effectively manage your organization's social media presence, posts, and potential risks / _cNancy Flynn.
260			_aSan Francisco : _bPfeiffer, _cc2012.
300			_axxviii, 356 p. ; _c24 cm.
505	0		_aWhy every organization needs a social media policy and compliance management program -- Social media and the law: what every organization needs to know about legal compliance -- Social networking creates legal evidence: how to manage records and e-discovery compliantly -- Regulatory compliance: government and industry watchdogs keep an eye on the social web -- Privacy, security, and social media: what every employee, and user, should know -- Blog risks and compliance rules -- Mobile devices drive social media risks -- Seven-step action plan for successful social media policy and compliance management -- Conduct a social media policy audit -- Writing effective social media policies -- Content rules are critical to compliance -- Enforce policy compliance with education -- Reputation management: responding to and recovering from a social networking nightmare -- Sample policies: social media, blogs, and related AUPs -- Glossary of social media, legal, regulatory, and technology terms.
504			_aIncludes bibliographical references (p. 337-346) and index.
650		0	_aSocial media _xEconomic aspects. _9129468
852	1		_9P45.00usd
907			_a36284 _b07-29-12 _c07-22-12
942			_cBOOK _00
998			_aaudmc _b07-22-12 _cm _da _e- _feng _gcau _h4
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999			_c36284 _d36284