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001 ocn500910358
003 AE-DuAU
005 20241127173553.0
008 100119s2009 ilua 000 0 eng d
020 _a9781887229371(pbk.) :
_c47.50
020 _a188722937X(pbk.) :
_c47.50
050 0 0 _aHF5823
_b.D53 2009
090 _aHF 5823 .D53 2009
100 1 _aDickinson, Don
_q(Don L.)
_9127480
245 1 4 _aThe new account manager :
_bredefining the crucial role of account service in the changing business of advertising /
_cby Don Dickinson.
250 _aNew ed. [2nd ed.]
260 _aChicago, IL :
_bCopy Workshop,
_cc2009.
300 _a480 p. :
_bill. ;
_c24 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references (p. 469-470) and index.
650 0 _aAdvertising
_xManagement.
_9127481
907 _a36102
_b07-11-12
_c07-10-12
942 _cBOOK
_00
998 _aaudmc
_b07-10-12
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999 _c36102
_d36102