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001 | ocn500910358 | ||
003 | AE-DuAU | ||
005 | 20241127173553.0 | ||
008 | 100119s2009 ilua 000 0 eng d | ||
020 |
_a9781887229371(pbk.) : _c47.50 |
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020 |
_a188722937X(pbk.) : _c47.50 |
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050 | 0 | 0 |
_aHF5823 _b.D53 2009 |
090 | _aHF 5823 .D53 2009 | ||
100 | 1 |
_aDickinson, Don _q(Don L.) _9127480 |
|
245 | 1 | 4 |
_aThe new account manager : _bredefining the crucial role of account service in the changing business of advertising / _cby Don Dickinson. |
250 | _aNew ed. [2nd ed.] | ||
260 |
_aChicago, IL : _bCopy Workshop, _cc2009. |
||
300 |
_a480 p. : _bill. ; _c24 cm. |
||
336 |
_2rdacontent _atext _btxt |
||
337 |
_2rdamedia _aunmediated _bn |
||
338 |
_2rdacarrier _avolume _bnc |
||
504 | _aIncludes bibliographical references (p. 469-470) and index. | ||
650 | 0 |
_aAdvertising _xManagement. _9127481 |
|
907 |
_a36102 _b07-11-12 _c07-10-12 |
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942 |
_cBOOK _00 |
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