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| 008 | 080417s2008 ilua 001 0 eng d | ||
| 020 |
_a1887229337 (pbk.) : _c67.50 |
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| 020 |
_a9781887229333 (pbk.) : _c67.50 |
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| 050 | 4 |
_aHF5415.123 _b.A99 2008 |
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| 090 | _aHF 5415.123 .A99 2008 | ||
| 100 | 1 |
_aAzzaro, Marian. _9127469 |
|
| 245 | 1 | 0 |
_aStrategic media decisions / _cby Marian Azzaro, with Dan Binder ... [et al.]. |
| 250 | _a2nd ed. | ||
| 260 |
_aChicago, Ill. : _bCopy Workshop, _cc2008. |
||
| 300 |
_axvii, 538 p. : _bill. ; _c24 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aCommunication in marketing. _9127471 |
|
| 650 | 0 |
_aSales promotion. _9127472 |
|
| 650 | 0 |
_aAdvertising. _9127473 |
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| 650 | 0 |
_aDirect marketing. _9127474 |
|
| 700 | 1 |
_aBinder, Dan. _955336 |
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| 907 |
_a36101 _b07-11-12 _c07-10-12 |
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_cBOOK _00 |
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