000			02722pam a2200361 i 4500
001			36069
003			DLC
005			20240430145156.0
008			111221t20122012caua b 001 0 eng
010			_a 2011052639
020			_a9781118273210 : _c29.95
020			_a1118273214 : _c29.95
050	0	0	_aHF5414 _b.H56 2012
090			_aHF 5414 .H56 2012
100	1		_aHinchcliffe, Dion. _93274
245	1	0	_aSocial business by design : _btransformative social media strategies for the connected company / _cDion Hinchcliffe, Peter Kim ; Foreword by Jeff Dachis.
250			_aFirst edition.
260			_aSan Francisco : _bJossey-Bass, _c2012.
300			_aix, 240 pages : _billustrations ; _c24 cm
520			_a"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"-- _cProvided by publisher.
504			_aIncludes bibliographical references (p. 217-228) and index.
505	0		_aAdapting organizations to the twenty-first century -- The techniques of social business -- Social business design and strategy.
650		0	_aSocial media _xMarketing. _9127068
650		0	_aStrategic planning. _9127069
650		7	_aBUSINESS & ECONOMICS / General. _2bisacsh _9127070
700	1		_aKim, Peter, _d1974- _9127071
852	1		_9P29.95usd
907			_a36069 _b07-10-12 _c07-05-12
942			_cBOOK _01
998			_aaudmc _b07-05-12 _cm _da _e- _feng _gcau _h0
945			_g0 _i5093427 _j0 _laudmc _o- _p110.07 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi13110998 _z07-05-12
999			_c36069 _d36069