000			02344cam a22004334a 4500
001			ocn155694450
003			OCoLC
005			20240430145149.0
008			070714s2008 njua b 000 u eng c
015			_aGBB025279 _2bnb
016	7		_a014774736 _2Uk
020			_a9780131888654 (pbk.) : _c70.37
020			_a013188865X (pbk.) : _c70.37
035			_a(OCoLC)155694450
040			_aERL _beng _cERL _dBAKER _dBTCTA _dYDXCP _dCUI _dDAY _dAU@ _dOCLCQ _dUKM
042			_apcc
049			_aTSAA
050		4	_aHD69.B7 _bK452 2008
090			_aHD 69 .B7 _bK452 2008
100	1		_aKeller, Kevin Lane, _d1956- _914103
245	1	0	_aBest practice cases in branding : _blessons from the world's strongest brands / _cKevin Lane Keller.
246	1	4	_aLessons from the world's strongest brands
250			_a3rd ed.
260			_aUpper Saddle River, NJ : _bPearson/Prentice-Hall, _cc2008.
300			_a382 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references (p. 382).
500			_aEdition statement from cover.
505	0		_aIntel: building a technology brand -- got milk? branding a commodity -- General Electric: branding in business-to-business -- Red Bull: building brand equity in non-traditional ways -- MTV: Building brand resonance -- Nike: building a global brand -- iPod: creating an iconic brand -- DuPont: managing a corporate brand -- Dockers: creating a sub-brand -- Nivea: Managing a multi-category brand -- Yahoo!: managing an online brand -- American Express: managing a financial services brand -- Starbucks: managing a high growth brand -- Snapple: revitalizing a brand -- Accenture: rebranding a global brand.
650		0	_aBranding (Marketing) _xManagement _vCase studies. _9124746
650		0	_aBrand name products _xManagement _vCase studies. _9124747
650		0	_aBusiness names _xManagement _vCase studies. _9124749
650		0	_aAdvertising _vCase studies. _9124752
650		0	_aMarketing _vCase studies. _9124753
776	0	8	_iOnline version: _aKeller, Kevin Lane, 1956- _tBest practice cases in branding. _b3rd ed. _dUpper Saddle River, NJ : Pearson/Prentice-Hall, c2008 _w(OCoLC)681555161
907			_a35857 _b05-27-12 _c05-27-12
942			_cBOOK _00
998			_aaudmc _b05-27-12 _cm _da _e- _feng _gnju _h0
945			_g0 _i5067553 _j0 _laudmc _o- _p258.00 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi13107185 _z05-23-12
999			_c35857 _d35857