000			02428cam a2200337Ia 4500
001			ocn244795338
003			OCoLC
005			20240430145148.0
008			080902s2008 ilu 001 0 eng d
019			_a223919585
020			_a9781887229364 (pbk.) : _c47.50
020			_a1887229361 (pbk.) : _c47.50
035			_a(OCoLC)244795338 _z(OCoLC)223919585
040			_aUIU _cUIU _dBTCTA _dBAKER _dA6Q
049			_aTSAA
050		4	_aHF5837 _b.R43 2008
090			_aHF 5837 _b.R43 2008
245	0	0	_aReadings in account planning / _cHart Weichselbaum, executive editor.
260			_aChicago, Ill. : _bCopy Workship, _cc2008.
300			_ax, 316 p. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: How I learned to be an account planner / Hart Weichselbaum -- The account planning revolution (from Hitting the sweet spot) / Bruce Bendinger -- How I started account planning in agencies / Stanley Pollitt -- Growing pains : planners on planning / Robert Lauterborn -- What is account planning? (and what do planners do exactly?) / Merry Baskins -- How advertising works : new steps on the advertising timeline / Mike Hall -- Defining a brand / Paul Feldwick -- Bedbury on brands : 2 articles from Fast company / Scott Bedbury -- Selections from Testing to destruction / Alan Hedges -- A review of qualitative methods (from Goodthinking) / Wendy Gordon -- When to gather, how to gather, what to gather / Alice Kendrick -- Seven exercises to sharpen your skills / Alice Kendrick -- Getting in character / Lisa Fortini-Campbell -- The coolhunt / Malcolm Gladwell -- Planning the new business pitch : a practical guide / Hart Weichselbaum -- The science of shopping / Malcolm Gladwell -- Above and beyond advertising planning / John Griffiths -- Your next job description : what clients think / Scott Lukas & Stephen Walker -- Not all Europeans are alike / John Heilemann - Writing creative briefs/Hart Weichselbaum.
650		0	_aAdvertising campaigns _zUnited States _xPlanning. _9124685
650		0	_aAdvertising _zUnited States. _9124688
650		0	_aAdvertising agencies _xCustomer services _zUnited States. _9124691
700	1		_aWeichselbaum, Hart. _9124692
907			_a35852 _b05-27-12 _c05-27-12
942			_cBOOK _00
998			_aaudmc _b05-27-12 _cm _da _e- _feng _gilu _h0
945			_g0 _i5091642 _j0 _laudmc _o- _p174.00 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi13107203 _z05-23-12
999			_c35852 _d35852