000			02723nam a2200349 a 4500
001			35808
003			AE-DuAU
005			20241127173507.0
008			100326s2010 caua 001 0deng d
020			_a9780321670205 (pbk.) : _c44.99
020			_a0321670205 (pbk.) : _c44.99
050	1	4	_aTR154 _b.D83 2010
090			_aTR 154 .D83 2010
100	1		_aDuChemin, David. _9107828
245	1	0	_aVisionMongers : _bmaking a life and a living in photography / _cDavid duChemin.
246	3		_aVision mongers
260			_aBerkeley, CA : _bNew Riders, _cc2010.
300			_axvii, 255 p. : _bill. (chiefly col.) ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
505	0		_aIntroduction -- 1. Foundations: My story ; Driven by vision ; Sustained by passion ; The lines are blurring ; The rules are changing ; Visionmongers: Chris+Lynn -- 2. Work, work, work: It's hard ; The first question ; The benefits of hobby ; Know thyself ; Know your market ; Know your craft ; 10% show, 90% biz ; Get rich quick! (but do it elsewhere) ; Visionmonger: Kevin Clark ; Make a plan, Stan ; Don't quit your day job ; Find a mentor ; Love your fans, but listen to your critics ; Join a gang ; Fake it till you make it ; Get to work ; Too busy chopping wood ; You need help ; Your first assignment ; Visionmonger: Darwin Wiggett -- 3. Sounding your barbaric yawp: What can I sell you? ; How can I serve you? ; The four pillars ; Branding isn't (just) for cattle ; Perception is reality ; Master photographer? ; Make them love you ; Keep going ; More conversations, more opportunities ; Visionmonger: Grace Chon ; Word of mouth ; He said, she said ; You need a logo ; Hey, cool card! ; Visionmonger: Dave Delnea ; Marketing 2.0 ; Visionmonger: Gavin Gough ; Making contact ; Visionmonger: Karl Grobi ; Go where they ain't ; Three (bad?) metaphors about competition) -- 4. Business and finance: Contracts ; Sponsorships ; It's not my job, man ; Scope creep ; Finances: how not to be a moron ; Visionmonger: Zack Arias ; You are not Wal-Mart ; Negotiations and love songs ; Take me, I'm yours ; Dig more streams ; Insurance ; Visionmonger: Chase Jarvis -- 6. It's a brave new world: Appendix: Questions and answers ; A conversation with Joe McNally.
500			_aIncludes index.
650		0	_aPhotography _xVocational guidance. _9124354
650		0	_aPhotographers _vInterviews. _9124355
852	1		_9P44.99usd
907			_a35808 _b05-28-12 _c05-23-12
942			_cBOOK _01
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999			_c35808 _d35808