000			02082cam a22003134a 4500
001			35795
003			DLC
005			20240430145143.0
008			110801s2012 enk b 001 0 eng
010			_a 2011032358
020			_a9780749465155 (pbk.) : _c70.00
020			_a0749465158 (pbk.) : _c70.00
050	0	0	_aHD69.B7 _bK37 2012
090			_aHD 69 .B7 K37 2012
100	1		_aKapferer, Jean-Noël. _9124217
245	1	4	_aThe new strategic brand management : _badvanced insights and strategic thinking / _cJean-Noël Kapferer.
250			_a5th ed.
260			_aLondon ; _aPhiladelphia : _bKogan Page, _c2012.
300			_axviii, 492 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [469]-481) and index.
520			_a"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-No︠l Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands"-- _cProvided by publisher.
650		0	_aBrand name products _xManagement. _9124220
852	1		_9P70.00usd
907			_a35795 _b05-28-12 _c05-23-12
942			_cBOOK _00
998			_aaudmc _b05-23-12 _cm _da _e- _feng _genk _h4
945			_g0 _i5067866 _j0 _laudmc _o- _p257.25 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi13107896 _z05-23-12
999			_c35795 _d35795