000			02032cam a2200361 a 4500
001			35765
003			DLC
005			20240430145142.0
008			090316s2010 njua b 001 0 eng
010			_a 2009010869
020			_a9780135053010 : _c216.53
020			_a0135053013 : _c216.53
050	0	0	_aHF5415.32 _b.S35 2010
090			_aHF 5415.32 .S35 2010
100	1		_aSchiffman, Leon G. _976916
245	1	0	_aConsumer behavior / _cLeon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.
250			_a10th ed.
260			_aUpper Saddle River, N.J. : _bPearson Education/Prentice Hall, _cc2010.
300			_axviii, 518 p., [55] p. : _bill. (some col.) ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aChapter 01 Consumer Behavior: Its Origin and Strategic and Applications Chapter 02 Introduction to the Consumer Research Process Chapter 03 Market Segmentation Chapter 04 Consumer Motivation Chapter 05 Personality and Consumer Behavior Chapter 06 Consumer Perception Chapter 07 Consumer Learning Chapter 08 Consumer Attitude Formation and Change Chapter 09 Communication and Consumer Behavior Chapter 10 The Family and Its Social Class Standing Chapter 11 Influence of Culture on Consumer Behavior Chapter 12 Subcultures and Consumer Behavior Chapter 13 Cross Cultural and Global Consumer Behavior Chapter 14 Diffusion of Innovations Chapter 15 Consumer Decision Making and Beyond Chapter 16 Consumers Social Responsibility and Green Marketing
650		0	_aConsumer behavior. _9123858
650		0	_aMotivation research (Marketing) _9123860
690			_aConsumer behaviour. _9123862
700	1		_aKanuk, Leslie Lazar. _976919
700	1		_aWisenblit, Joseph. _9123864
852	1		_9P216.53usd
907			_a35765 _b05-28-12 _c05-23-12
942			_cBOOK _00
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999			_c35765 _d35765