000			01702cam a2200349 a 4500
001			35758
003			DLC
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008			070402s2008 nyua b 001 0 eng
010			_a 2007013527
020			_a9780820481197 (pbk.) : _c49.95
020			_a082048119X (pbk.) : _c49.95
050	0	0	_aHF5415.127 _b.M84 2008
090			_aHF 5415.127 .M84 2008
100	1		_aMueller, Barbara, _d1958- _940052
245	1	0	_aCommunicating with the multicultural consumer : _btheoretical and practical perspectives / _cBarbara Mueller.
260			_aNew York : _bPeter Lang, _cc2008.
300			_axxi, 328 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe growth of multicultural markets -- The multicultural consumer and the marketing mix -- The influence of culture on marketing and advertising to multicultural consumers -- Reaching Hispanic consumers -- Reaching African American consumers -- Reaching Asian American consumers -- Advertising agencies and multicultural consumers -- Ethics and social responsibility : selling to the multicultural consumer -- Epilogue.
650		0	_aMarket segmentation _zUnited States. _9123787
650		0	_aMinority consumers _zUnited States. _9123789
650		0	_aMulticulturalism _zUnited States. _9123791
650		0	_aAdvertising _zUnited States. _9123792
650		0	_aBusiness ethics _zUnited States. _9123793
852	1		_9P49.95usd
907			_a35758 _b05-28-12 _c05-23-12
942			_cBOOK _00
998			_aaudmc _b05-23-12 _cm _da _e- _feng _gnyu _h0
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999			_c35758 _d35758