000			01914cam a22003494a 4500
001			35431
003			DLC
005			20240430145130.0
008			110506s2012 nyuab b 001 0 eng
010			_a 2011018027
020			_a9780071768290 : _c35.00
020			_a0071768297 : _c35.00
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.1265 _b.S66 2012
090			_aHF 5415.126 5 S66 2012
100	1		_aSponder, Marshall. _9120467
245	1	0	_aSocial media analytics : _beffective tools for building, intrepreting, and using metrics / _cMarshall Sponder.
260			_aNew York : _bMcGraw-Hill, _cc2012.
300			_axiv, 316 p. : _bill., maps ; _c24 cm.
504			_aIncludes bibliographical references (p. 297-305) and index.
505	0		_aThe conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics.
650		0	_aInternet marketing. _9120468
650		0	_aSocial media. _9120469
650		0	_aMarketing research. _9120471
650		0	_aConsumer profiling. _9120473
852	1		_9P35.00usd
907			_a35431 _b04-23-12 _c04-22-12
942			_cBOOK _02
998			_aaudmc _b04-22-12 _cm _da _e- _feng _gnyu _h0
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999			_c35431 _d35431