000			03803cam a22004578a 4500
001			35249
003			DLC
005			20240430145124.0
008			110617s2011 nju b 001 0 eng
010			_a 2011026195
020			_a9781119993643 : _c65.00
020			_a1119993644 : _c65.00
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHD38.7 _b.H44 2011
069			_a09027820
090			_aHD 38.7 .H44 2011
090			_aHD 38.7 .H44 2011
100	1		_aHedin, Hans. _9118618
245	1	4	_aThe handbook of market intelligence : _bglobal best practice in turning market data into actionable insights / _cHans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
250			_a1st ed.
260			_aHoboken, N.J. : _bWiley, _c2011.
300			_ax, 244 p. : _bill. ; _c26 cm.
505	0		_aMarket intelligence : drivers and benefits -- Market intelligence in global organization : survey findings in 2011 -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups, and focus areas on an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing, and communicating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales, and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply change management -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Trends in market intelligence towards 2015.
520			_a"This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- _cProvided by publisher.
520			_a"This text is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- _cProvided by publisher.
504			_aIncludes bibliographical references and index.
650		0	_aBusiness intelligence. _9118622
650		0	_aMarket research. _9118624
650		0	_aBusiness intelligence _vCase studies. _9118626
650		0	_aMarket research _vCase studies. _9118627
650		7	_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh _9118628
700	1		_aHirvensalo, Irmeli. _9118629
700	1		_aVaarnas, Markko. _9118630
852	1		_9P65.00usd
907			_a35249 _b04-02-12 _c04-02-12
942			_cBOOK _00
998			_aaudmc _b04-02-12 _cm _da _e- _feng _gnju _h4
945			_g0 _i5094890 _j0 _laudmc _o- _p239.00 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi13101213 _z04-02-12
999			_c35249 _d35249