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008			020731s2003 enka b 001 0 eng
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069			_a09027820
090			_aHD 59.2 .D38 2003
090			_aHD 59.2 .D38 2003
100	1		_aDavies, Gary, _d1946- _9118451
245	1	0	_aCorporate reputation and competitiveness / _cGary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper.
260			_aLondon ; _aNew York : _bRoutledge, _c2003.
300			_axiii, 272 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [259]-268) and index.
505	0		_aA brief history of strategic thought -- The traditional approach to reputation management -- The reputation paradigm -- The company as a brand -- Defending a reputation -- Measuring reputation : the corporate personality scale -- The management of image and identity -- Managing the reputation chain -- Reputation and business performance -- Challenges in reputation management -- Managing the personality of the organization.
650		0	_aCorporate image. _9118452
650		0	_aBrand name products _xManagement. _9118453
650		0	_aCorporations _xPublic relations. _9118454
650		0	_aCompetition. _9118455
852	1		_9P64.95usd
907			_a35234 _b04-03-12 _c04-02-12
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