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001 | 35234 | ||
003 | DLC | ||
005 | 20240430145124.0 | ||
008 | 020731s2003 enka b 001 0 eng | ||
010 | _a 2002068326 | ||
015 | _aGBA2-W6349 | ||
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_aHD59.2 _b.D38 2003 |
069 | _a09027820 | ||
090 | _aHD 59.2 .D38 2003 | ||
090 | _aHD 59.2 .D38 2003 | ||
100 | 1 |
_aDavies, Gary, _d1946- _9118451 |
|
245 | 1 | 0 |
_aCorporate reputation and competitiveness / _cGary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper. |
260 |
_aLondon ; _aNew York : _bRoutledge, _c2003. |
||
300 |
_axiii, 272 p. : _bill. ; _c25 cm. |
||
504 | _aIncludes bibliographical references (p. [259]-268) and index. | ||
505 | 0 | _aA brief history of strategic thought -- The traditional approach to reputation management -- The reputation paradigm -- The company as a brand -- Defending a reputation -- Measuring reputation : the corporate personality scale -- The management of image and identity -- Managing the reputation chain -- Reputation and business performance -- Challenges in reputation management -- Managing the personality of the organization. | |
650 | 0 |
_aCorporate image. _9118452 |
|
650 | 0 |
_aBrand name products _xManagement. _9118453 |
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650 | 0 |
_aCorporations _xPublic relations. _9118454 |
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650 | 0 |
_aCompetition. _9118455 |
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