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001 35151
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005 20241127173321.0
008 100607s2010 enka b 001 0 eng
010 _a 2010023746
020 _a9780521516143 (hbk.):
_c62.00
020 _a0521516145 (hbk.)
_c62.00
050 0 0 _aHD2887
_b.G837 2010
090 _aHD 2887 .G837 2010
100 1 _aGuillén, Mauro F.
_9100457
245 1 4 _aThe new multinationals :
_bSpanish firms in a global context /
_cMauro F. Guillén, Esteban García-Canal.
260 _aCambridge, UK ;
_aNew York :
_bCambridge University Press,
_c2010.
300 _axi, 226 p. :
_bill. ;
_c24 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
520 _a"A new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries, multinational firms came from the most technologically advanced countries in the world. Over the last two decades, however, new multinational firms from upper-middle-income economies such as Spain, Ireland, Portugal, South Korea or Taiwan, emerging economies like Brazil, Chile, Mexico, China, India or Turkey, developing countries such as Egypt, Indonesia or Thailand, and oil-rich countries like the United Arab Emirates, Nigeria, Russia or Venezuela have become formidable global competitors. These firms do not necessarily possess technological or marketing skills. This disadvantage, however, did not prevent them from expanding around the world. In contrast to the classic multinationals, they found strength in their ability to organize, manage, execute, and network. They pursued a variety of strategies of vertical integration, product diversification, learning by doing, exploration of new capabilities, and collaboration with other firms. This book documents the dimensions of this phenomenon, identifies the key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications"--
_cProvided by publisher.
504 _aIncludes bibliographical references (p. [205]-214) and index.
505 0 _aMachine generated contents note: List of figures; List of tables; 1. The new multinationals; 2. Traditional and new multinationals; 3. Diversification and vertical integration in traditional industries; 4. Market access and technology in durable consumer goods; 5. Serving global customers in producer goods; 6. Learning by doing in infrastructure and financial services; 7. Competing in hard and soft services; 8. Toward a new theory of the multinational enterprise; Bibliography; Index.
650 0 _aInternational business enterprises
_zSpain.
_9117805
651 0 _aSpain
_xForeign economic relations.
_9117806
700 1 _aGarcía-Canal, Esteban.
_998316
907 _a35151
_b03-27-12
_c03-27-12
942 _cBOOK
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