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001 35130
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008 110520s2011 njua 001 0 eng
010 _a 2011021455
016 7 _a015816860
_2Uk
020 _a9781118035672 (pbk.)
020 _a1118035674 (pbk.)
035 _a(OCoLC)ocn711051158
035 _a(OCoLC)711051158
040 _aDLC
_cDLC
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050 0 0 _aHF5415.13
_b.L343 2011
090 _aHF 5415.13 .L343 2011
100 1 _aLangton, David,
_d1961-
_97892
245 1 0 _aVisual marketing :
_b99 proven ways for small businesses to market with images and design /
_cDavid Langton and Anita Campbell.
260 _aHoboken, N.J. :
_bWiley,
_cc2011.
300 _axix, 236 p. :
_bill. ;
_c18 x 26 cm.
500 _aIncludes index.
520 _a"Effective creative strategies for business owners or marketersWhether it's on the web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and stunts. In this compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to mom and pops. Anita Campbell, an internationally known small business expert, reaches over 1 million small business owners and stakeholders annually.Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers"--
_cProvided by publisher.
650 0 _aSmall business marketing.
_9117557
650 0 _aMarketing
_xGraphic methods.
_9117558
650 7 _aBUSINESS & ECONOMICS / Marketing / General.
_2bisacsh
_9117560
700 1 _aCampbell, Anita,
_d1956-
_9117562
907 _a35130
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942 _cBOOK
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