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| 001 | 34642 | ||
| 003 | OCoLC | ||
| 005 | 20240430145105.0 | ||
| 008 | 110513s2012 enka b 001 0 eng | ||
| 010 | _a 2011020110 | ||
| 020 |
_a9780749463052 (pbk.) : _c44.95 |
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_a0749463058 (pbk.) : _c44.95 |
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| 050 | 0 | 0 |
_aHF5823 _b.P737 2012 |
| 090 | _aHF 5823 .P737 2012 | ||
| 100 | 1 |
_aPringle, Hamish. _963407 |
|
| 245 | 1 | 0 |
_aSpending advertising money in the digital age : _bhow to navigate the media flow / _cHamish Pringle and Jim Marshall. |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2012. |
||
| 300 |
_axx, 316 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aProposes a model, F A I P A, for media and communications planning that describes how to select the right media channel to promote a brand from the many that are available, and if you are employing a range of bought, owned and earned media, which to concentrate on, and how to allocate the budget between them. | ||
| 650 | 0 |
_aAdvertising _xManagement. _9112080 |
|
| 650 | 0 |
_aMarketing _xManagement. _9112084 |
|
| 650 | 0 |
_aMass media. _9112086 |
|
| 650 | 0 |
_aDigital media. _9112088 |
|
| 700 | 1 |
_aMarshall, Jim, _d1955- _9112090 |
|
| 852 | 1 | _9P44.95usd | |
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_a34642 _b02-09-12 _c02-06-12 |
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