000			03264cam a2200409 a 4500
001			34514
003			DLC
005			20240430145100.0
008			100913s2010 nyua b 001 0 eng
010			_a 2010039095
020			_a9780230105720 : _c26.00
020			_a0230105726 : _c26.00
050	0	0	_aHF5429 _b.L4854 2010
090			_aHF 5429 .L4854 2010
100	1		_aLewis, Robin, _d1940- _9110627
245	1	4	_aThe new rules of retail : _bcompeting in the world's toughest marketplace / _cRobin Lewis & Michael Dart.
250			_a1st ed.
260			_aNew York, NY : _bPalgrave Macmillan, _c2010.
300			_axviii, 236 p. : _bill. 25 cm.
520			_a"Unprecedented consumer power, enabled by technology and globalization is driving a revolutionary transformation that will lead to the demise of retail as we know it. The authors provide a unique and essential view of the future of the industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain. Some of the authors' key insights and predictions include: * The collapse of the traditional retail/wholesale business model: The more enlightened retailers and wholesalers understand they must own and control the creation, distribution and presentation of their value, directly to the consumer. * Internet retailers such as Amazon, must ultimately open bricks and mortar stores: In an over-competed marketplace, preemptive distribution of value to precisely where and how the consumer wants it is vital, meaning that retailers and wholesalers must utilize all available distribution platforms, as well as create new distribution ideas. * Successful control of the total value chain is the key driver of economic success: Control does not necessarily mean ownership, as in complete vertical integration. Rather, it means that one must gain dominant control over all its functions as companies like Wal-Mart and Ralph Lauren, who don't own, but certainly control, their total value chains, demonstrate. * The imperative to control the value chain will favor those who own production: An increasing number of U.S. brands, wholesalers and retailers, will be acquired by Chinese manufacturers and other emerging countries who can produce consumer goods at a low cost. "-- _cProvided by publisher.
504			_aIncludes bibliographical references and index.
650		0	_aRetail trade. _9110629
650		0	_aRetail trade _xManagement. _9110631
650		0	_aRetail trade _xTechnological innovations. _9110633
650		0	_aWholesale trade. _9110635
650		0	_aConsumer satisfaction. _9110636
650		7	_aBUSINESS & ECONOMICS / Advertising & Promotion. _2bisacsh. _9110637
650		7	_aBUSINESS & ECONOMICS / Business Communication / General. _2bisacsh. _9110638
650		7	_aBUSINESS & ECONOMICS / Commerce. _2bisacsh. _9110639
700	1		_aDart, Michael. _998037
852	1		_9P26.00usd
907			_a34514 _b02-02-12 _c01-26-12
942			_cBOOK _00
998			_aaudmc _b01-26-12 _cm _da _e- _feng _gnyu _h4
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999			_c34514 _d34514