000			01750cam a2200421 a 4500
001			34156
003			DLC
005			20240430145049.0
008			081031s2009 ilua b 001 0 eng
010			_a 2008047408
015			_aGBA940489 _2bnb
016	7		_a015117993 _2Uk
020			_a9780838909843 (pbk.) : _c48.00
020			_a0838909841 (pbk.) : _c48.00
050	0	0	_aZ716.3 _b.M344 2009
069			_a09911940
090			_aZ 716.3 .M344 2009
090			_aZ 716.3 .M344 2009
100	1		_aMathews, Brian _q(Brian Scott) _98542
245	1	0	_aMarketing today's academic library : _ba bold new approach to communicating with students / _cBrian Mathews.
260			_aChicago : _bAmerican Library Association, _c2009.
300			_axv, 171 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aDo libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
650		0	_aAcademic libraries _xMarketing. _9106169
650		0	_aAcademic libraries _xPublic relations. _9106172
650		0	_aLibraries and students. _9106174
650		0	_aAdvertising _xLibraries. _9106176
650	1	2	_aLibraries. _9106179
650	1	2	_aPublic Relations. _9106181
650	1	2	_aMarketing. _9106184
852	1		_9P48.00usd
907			_a34156 _b12-08-11 _c12-07-11
942			_cBOOK _01
998			_aaudmc _b12-07-11 _cm _da _e- _feng _gilu _h0
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999			_c34156 _d34156