000			02926cam a2200493Ma 4500
001			33985
008			100831s2010 nyu f ab 001 0 eng d
020			_a9781606490723 (pbk.) : _c32.95
020			_a1606490729 (pbk.) : _c32.95
050		4	_aHD2755.5 _b.D454 2010
090			_aHD 2755.5 .D454 2010
100	1		_aDe Kluyver, Cornelis A. _9103247
245	1	0	_aFundamentals of global strategy : _ba business model approach / _cCornelis A. de Kluyver.
250			_a1st ed.
260			_aNew York, N.Y. : _bBusiness Expert Press, _c2010.
300			_axiv, 256 p.; _c23 cm.
490	1		_aStrategic management collection, _x2150-9646
504			_aIncludes bibliographical references (p. 245-250) and index.
505	0		_aList of figures -- Preface -- Acknowledgments -- Part I. Understanding globalization -- 1. Competing in a global world -- 2. The globalization of companies and industries -- 3. Generic strategies for global value creation -- 4. Global strategy as business model change -- Part II. Globalizing the business model -- 5. Target markets and modes of entry -- 6. Globalizing the value proposition -- 7. Global branding -- 8. Globalizing the value chain infrastructure -- 9. Global supply-chain management -- 10. Globalizing the management model -- Appendix A. Global trade: doctrines and regulation -- Appendix B. Suggested cases -- Notes -- References -- Index.
520	3		_aThis book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change: how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this definition has three fundamental building blocks: a company's core business model, the various strategic decisions a company needs to make as it globalizes its operations, and a range of globalization strategies for creating a global competitive advantage.
650		0	_aInternational business enterprises. _9103249
650		0	_aStrategic planning. _9103252
650		0	_aGlobalization. _9103256
653			_aGlobal strategy
653			_aglobal competitive advantage
653			_abusiness model
653			_avalue creation
653			_avalue proposition
653			_avalue disciplines
653			_amarket participation
653			_asupply chain infrastructure
653			_aglobal management model
653			_aglobal industry
653			_aglobal branding
653			_ainnovation
653			_aoutsourcing
653			_aoffshoring
852	1		_9P32.95usd
907			_a33985 _b12-06-11 _c12-04-11
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999			_c33985 _d33985