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010 _a 2011009376
016 7 _a015821260
_2Uk
020 _a9781605095639 :
_c26.95
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_c26.95
050 0 0 _aHD45
_b.P536 2011
069 _a09824583
090 _aHD 45 .P536 2011
090 _aHD 45 .P536 2011
100 1 _aPine, B. Joseph.
_955373
245 1 0 _aInfinite possibility :
_bcreating customer value on the digital frontier /
_cB. Joseph Pine II, Kim C.Korn.
250 _a1st ed.
260 _aSan Francisco, CA :
_bBerrett-Koehler Publishers,
_cc2011.
300 _axviii, 268 p. :
_bill. ;
_c24 cm.
520 _aProvides a fresh model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. This title delineates eight different realms of digital/real experience, and shows how innovative companies operate within - and across - each to create extraordinary customer value.
500 _a"A BK Business book"--T.p.
504 _aIncludes bibliographical references (p. 227-251) and index.
650 0 _aTechnological innovations
_xManagement.
_9100353
650 0 _aDigital media
_xManagement.
_9100357
650 0 _aNew products.
_9100359
650 0 _aCustomer relations.
_9100361
700 1 _aKorn, Kim. C.
_94302
852 1 _9P26.95usd
907 _a33794
_b10-17-11
_c10-17-11
942 _cBOOK
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